Web Analytics & Tagging Specialist

Stellenbeschreibung:

Are you an expert in Adobe Launch and web analytics ?

Do you enjoy solving complex tracking challenges and optimising digital marketing performance?

Our client, a leading global MARCOM agency, is looking for a Tag Management Specialist to join their team. Working exclusively on a high-profile automotive account, this role focuses on architecting, deploying, and optimising tagging solutions across international markets.

The Role

As a Tag Management Specialist, you will play a key role in ensuring accurate data collection, seamless marketing analytics, and efficient tag management. You will collaborate closely with developers, marketing teams, and analytics stakeholders to translate business requirements into scalable tracking solutions.

Key Responsibilities:

Set up and manage Adobe Launch data layers, rules, and extensions.
Implement and optimise Adobe Analytics, Google Analytics (GA4), and other web tracking tools.
Work with Adobe Experience Cloud, Google Tag Manager (GTM), Server-Side Tagging, and Consent Management Platforms (CMPs).
Design and implement scalable data layers for marketing analytics.
Ensure efficient tag firing to minimise page load impact and enhance user experience.
Collaborate with cross-functional teams to align tracking implementations with business goals.
Maintain compliance with GDPR, CCPA, and other data privacy regulations.

What We’re Looking For:

5+ years of experience in tag management and web analytics.
Hands-on experience with Adobe Analytics, GA4, and marketing pixel integrations.
Knowledge of data layer architecture, server-side tagging, and consent management.
Strong problem-solving skills and ability to work in a cross-functional team.
Familiarity with performance optimisation and best practices for tracking scripts.

Preferred Certifications (a plus, but not required):

Adobe Certified Expert – Adobe Launch Implementation

If you're passionate about data-driven marketing, web tracking, and tag management, this is an exciting opportunity to work on a high-impact global account.

Early applications are encouraged.