Brand Director (Remote)

At Novakid, we are on a mission

to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.

We are hiring a

Brand Director

to define, protect, and elevate the Novakid brand globally.

This role owns

how Novakid shows up in the world , across brand narrative, campaigns, content, PR, and long-term brand assets. You will ensure that everything we communicate feels consistent, distinctive, emotionally resonant, and culturally relevant for parents.

Mission To make Novakid

distinctively known and emotionally preferred by parents, not just recognised as an English learning product, but as a trusted, modern, culturally relevant brand for families.

Key Responsibilities You will be responsible for managing Brand & Campaigns Lead, Creative Studio, Head of SMM, PR Lead, SEO Lead, ORM Manager.

Brand Strategy & Narrative

Define and evolve Novakid’s global brand positioning, narrative, and tone of voice

Translate business strategy into a clear, compelling brand direction

Ensure the brand has a strong point of view and cultural relevance across markets

Guard long-term brand consistency while allowing creative experimentation

Brand Campaigns & Creative Direction

Own the global brand campaign roadmap (always‑on + hero moments)

Partner closely with Creative Studio, SMM, PR, SEO and external agencies

Set the creative bar: ensure campaigns are emotionally strong, distinctive, and high‑quality

Approve key brand concepts, storylines, and creative directions

Branded Content & Entertainment

Oversee Novakid’s branded entertainment initiatives (e.g. long‑form YouTube formats, challenges, Originals)

Ensure these initiatives reinforce brand meaning without becoming promotional

Work closely with creative producers to ensure format ideas align with brand ambition

Cross‑Team Orchestration

Act as the central brand authority across:

Creative Studio

Social Media Marketing

PR & Communications

SEO (brand demand & narrative consistency)

Align teams around a shared brand vision and priorities

Provide clear briefs, guardrails, and feedback loops Brand Health & Impact

Define how brand success is measured (awareness, consideration, preference, trust)

Track and interpret brand signals (organic brand search, sentiment, engagement quality)

Use insights to refine brand strategy and creative direction

Must‑Have Qualities

Strong strategic thinking combined with sharp creative judgment

Deep understanding of how brands are built through storytelling, not just media spend

Ability to evaluate creative work instinctively and give precise, actionable feedback

Comfort operating in ambiguity and shaping new brand initiatives from scratch

Strong collaborator who can influence without micromanaging

High emotional intelligence and cultural sensitivity (parent audience)

Requirements

Senior experience in brand, communications, or creative leadership (agency or in‑house)

Proven track record of leading impactful brand campaigns or brand platforms

Experience working with multi‑disciplinary teams (creative, PR, social, content)

Excellent communication and briefing skills

Experience working across multiple markets (TR experience is a plus)

We offer:

Opportunity to work in an innovative, fast‑growing edtech company.

A creative and collaborative work environment.

Comprehensive professional development and leadership growth opportunities.

The chance to have a meaningful impact on the lives of young learners around the world.

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