Campaigns & CRM Manager (f/m/d)

Your Mission

You are the owner of our customer lifecycle: from first activation to long-term loyalty. In this role, you drive revenue and engagement by designing, executing, and optimizing campaigns across all customer touchpoints. You are the expert who reads our customer data, knows our base inside out, and turns insights into action. This is one of the most impactful and visible roles in our marketing team: your work directly shapes the activity, retention, and satisfaction of our customers at scale.

Make an impact by

• Own our Customer Engagement Platform: operate as the primary expert, maintain segments, automation flows, and templates, and drive its ongoing development with Product and Tech.
• Plan and execute multi-channel campaigns: email, in-app, postal, online and beyond. Own the process end-to-end: brief, creation, execution, and analysis.
• Own customer base KPIs : churn, activity, and retention. Monitor the health of our base, spot risks early, and act on them
• Derive insights and recommendations: translate campaign and customer data into clear actions and report results to the team and leadership
• Collaborate cross-functionally: work with Rollout, KAM, Product, Growth, and external agencies to align campaigns with business goals and the overall strategy.
• A/B Testing & Experimentation: structured testing across channels (timing, content, CTAs) to systematically improve performance.

Your Profile

• Several years of experience in CRM or lifecycle marketing, with hands‑on campaign management experience
• Comfortable working with marketing automation platforms; Emarsys experience is a plus
• Data-driven: you read dashboards and act on what you see
• Experience managing external agencies
• Highly structured, self‑driven, and a strong team player
• Fluent English, German is an advantage

Weoffer

• Auniqueopportunitycombiningtheenergyofastart-upwiththepowerofBMW,MercedesBenzMobility&bp
• Workingonproducts&serviceswithahighsocialimpact
• Aninternationalteamoftalentedpeoplewholovewhattheydoandliveacollaborativespirit
• Anopenmindedculturewithroomforgrowthandthefreedomtobringinownideas
• Subsidizedgymmembership,subsidizedofficelunchbenefit,apersonaldevelopmentbudgetforyourprofessionalgrowth,monthlymobilitybudget,offsite/teamevents&muchmore
• modern,sunnyofficesinBerlin&Munich
• 2daysofhomeofficeinaweek

…andofcourse,theclassics:deliciouscoffee&tea,freshfruitsandanofficedogfriendlyenvironment

AtDCSweacknowledgethevalueofdiversity,promoteequalityandchallengeunfairdiscrimination.Westrivetocreateaninclusiveworkenvironment,safeforanyoneregardlessoftheirgenderidentity,sexualorientation,abilities,ethnicityorrace.Wehavethecleargoalofdrivingdiversityandinclusionacrossalldimensionsandtreateachapplicantwiththesamerespectandconsideration.