Consultant & Coach, Consumer Insights & Design Research

Consultant & Coach, Consumer Insights & Design Research

Location: Berlin, Germany (+01:00 UTC). Language: English. Joined: Date not specified.

**Mentoring Topics:**
• Leveraging insights to drive business strategy
• Defining research questions and developing learning plans
Examples include proof of business concept, CPG innovation pipeline, brand positioning, target audience, UX design concept, usability research.
• Executing research studies and delivering findings.
**Methodologies:**
• Quantitative: ad hoc survey writing and analysis, brand health tracking, campaign measurement, conjoint analysis.
• Qualitative: focus groups, concept testing, usability studies, ethnographies.
• Building soft skills: storytelling, interviewing, workshop facilitation, stakeholder management.

Expertise

User Research

Extensive experience combining qualitative and quantitative methodologies, from design research to consumer insights, providing a comprehensive perspective tailored to business challenges.

Toolkit

6 years of experience. Proficient with Miro for integrating research findings into brainstorms and collaborative sessions.

Employee Benefits & Project Highlights

• Led projects for HRMS, payroll software, and insurance providers in the Middle East, supporting marketing strategies and brand redesigns.
• Quantified customer experience journeys for a food delivery app across APAC, informing product roadmaps and tracking CX bi-annually.
• Head of Insights at Omio, leading consumer and user research to redefine target personas, plan campaigns, and develop strategic roadmaps.
• Consults for a luxury fashion brand in the Middle East, focusing on growth strategies, brand positioning, and product development.
• Over five years at PepsiCo in digital insights and consumer strategy across Asia, Middle East, Africa, and North America; currently consulting for an energy drink brand in the UK.
• Regular consulting in healthcare for site redesigns, messaging, and hiring processes.
• Part-time consulting for a startup in sustainable energy, focusing on market adaptation and technology deployment.

Current Role

Consultant & Coach in Consumer Insights & Design Research. Responsible for enabling strategic decisions through market knowledge, mentoring teams, and facilitating workshops to enhance organizational culture.

Previous Leadership

Head of Consumer Insights & Design Research. Established a consumer-centric approach, developed brand KPIs, led cross-functional research projects, and mentored teams to high performance.

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