Content Manager - Retail

Berlin, Germany · Marketing & Communications

About SumUp

We believe in the everyday hero — those who have the courage to follow their passion and the determination to realise their dreams.

Small business owners are at the heart of everything we do. That’s why we’re creating powerful, easy-to-use financial solutions to help them run their businesses with confidence. With a founder’s mentality and a ‘team-first’ attitude, our diverse teams across Europe, South America, and the United States work together to ensure that small business owners can thrive doing what they love.

Team Description

You’ll be part of SumUp’s Marketing Development team , focusing on driving growth through our Retail and Partnerships acquisition channels. This team leads marketing initiatives that drive merchant acquisition and partner engagement through new product launches and innovative campaigns with clear, high-quality, and compelling content across all assets, including retail packaging and POSM, co-branded campaigns, and digital channels.

In this role, you’ll help shape how SumUp shows up in stores and with partners — from the way we tell our product stories on shelves and Amazon, to how we collaborate with industry partners. Reporting to

our Marketing Development Lead , you’ll work cross‑functionally with Product Marketing, Trade Marketing, Business Development, Design and Brand to create content that effectively connects our brand to merchants, retailers, and partners at every touchpoint. This role begins with a two‑year fixed‑term contract, with potential for extension based on future business needs.

Own the content planning and execution for SumUp’s Retail & Partnerships channels — across packaging, in‑store materials, Amazon listings, partner pages, and co‑branded campaigns

Develop and maintain messaging frameworks and narratives tailored to retail merchants, verticals, and partner audiences

Create retail packaging and in‑store content that communicates product value clearly and drives merchant conversion

Produce partner and co‑branded content , including landing pages, onboarding materials, integration content, and promotional assets

Manage Amazon channel content , crafting optimized listings, A+ content, and FAQs aligned with SEO and conversion best practices

Support event‑related communications , from booth messaging and flyers to follow‑up campaigns

Partner with Localization teams to ensure retail and partnership content is accurately adapted and consistent across markets

Collaborate with cross‑functional stakeholders (Marketing, Design, Product) to ensure alignment across all content initiatives and touchpoints

You’ll Be Great for This Role If

You have 3‑6 years of experience in retail content, B2B content, content strategy, or partner marketing — ideally in FMCG, consumer electronics, or e‑commerce

You’re skilled at writing clear, engaging copy for both retail and digital channels, balancing creativity with commercial impact

You have experience with marketplace environments (Amazon strongly preferred) and know how to optimize listings for visibility and conversion

You excel at navigating co‑branding and partnership requirements , aligning multiple stakeholders and maintaining brand integrity

You’re organized, detail‑oriented, and proactive , with the ability to manage several content projects simultaneously

You’re data‑informed and eager to use performance insights to improve content effectiveness

You have native‑level English fluency and strong cross‑functional collaboration skills

Why You Should Join SumUp

Opportunity to work with SumUppers globally on large‑scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office‑first setup

Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced