Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro Audio

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Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro Audio

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Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro Audio

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About
Yamaha is the world's biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located at Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees (m/f/d) working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia and the UK, who operate local and international sales and marketing activities.
We are looking for a Digital Experience Marketing & CRM Specialist to take ownership of our Salesforce CRM platform and help drive our digital marketing and transformation (DX) initiatives utilizing AI tools. This role bridges technology and marketing, ensuring seamless campaign execution, customer journey optimization, and effective use of digital channels including LinkedIn, email marketing tools, and marketing automation platforms. You will be the go-to expert for our CRM ecosystem, contribute to lead generation and nurturing strategies, and support the marketing team in leveraging digital tools to boost brand visibility, engagement, and conversion.
Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro Audio
CRM (Salesforce) Ownership

Manage and maintain our Salesforce CRM system, including data integrity, user support, and process optimization
Develop and implement CRM workflows, automations, dashboards, and reports for marketing and sales teams
Collaborate with sales to optimize the lead lifecycle, lead scoring, segmentation, and campaign performance tracking
Ensure GDPR compliance and best practices in data handling

Digital Marketing & DX Support

Coordinate and execute digital campaigns across platforms like LinkedIn, email, and Google Ads
Support content planning and publishing on LinkedIn, including analytics tracking and community management
Manage digital marketing tools and platforms (e.g., HubSpot, Dotdigital, Pardot, Google Analytics, etc.)
Contribute to the execution and optimization of digital touchpoints throughout the customer journey
Track, measure, and report on digital campaign performance and suggest improvements
Utilize AI tools to analyze data and generate content and work as the main contact person in the ProAudio division

Marketing Operations & Automation

Support the setup and execution of automated email workflows, newsletters, and customer journeys
Work closely with the marketing team to align digital activities with campaign goals
Evaluate and propose tools and technologies that improve our digital presence and marketing efficiency
Bachelor's degree in Marketing, Business Informatics, Digital Media, or a related field
Hands-on experience with Salesforce CRM is essential (admin-level knowledge preferred)
Experience with digital marketing tools such as LinkedIn Campaign Manager, Google Ads, email platforms, etc.
Familiarity with AI tools, marketing automation and lead nurturing processes
Strong analytical skills with the willingness to create insightful reports and dashboards
Tech-savvy and proactive with an eye for optimizing digital workflows and systems
Fluent in English (German or other European languages are a plus)
A collaborative mindset and good communication skills
An internationally active company that is characterized by sustainable action for the environment, customers and employees
A competitive, attractive product range
An international, committed team with a strong team spirit
Work-life balance through a 38.5-hour week, our flextime model and the option of mobile working
30 days of paid leave per year
Fair remuneration based on collective agreements including Christmas and holiday bonuses plus performance-related bonuses
Possibility of a company pension scheme
Subsidy for public transport
Individual training opportunities