Director of Sales and Marketing (m/f/d)

Director of Sales and Marketing (m/f/d)

at

EcoG

About The Role The Director of Sales & Marketing brings a highly structured approach to market coverage — knowing exactly which customers and segments to pursue, with clarity on how to access decision-makers. You will drive our sales execution model across customer types — from new entrants to retrofit OEMs to established incumbents — and ensure alignment with company revenue goals. This role requires a leader who is both strategic and hands‑on: building the structures, team, and processes for scalable and repeatable sales success, while personally engaging in high‑impact customer opportunities. You will coordinate closely with Partner Management, Customer Success, and Strategy to ensure smooth transitions and long‑term customer growth. We are looking to build a highly structured and systematic sales team and approach, making sure we engage with our future customers regularly and in particular at the right moment in time when they make their decision.

What You’ll Do Sales & Customer Targeting Strategy

Own the customer acquisition strategy and prioritization framework, ensuring alignment with company revenue goals

Define target sales segments and accounts, applying the Ideal Customer Profile (ICP) to qualify and prioritize high‑value opportunities

Run systematic, account‑based programs to reach decision‑makers and maintain regular engagement at the right moments in the buying cycle

Use CRM and analytics to map the customer landscape, identify white spots, and drive structured territory coverage

Lead account‑based sales (ABS) for strategic prospects, including stakeholder mapping and multi‑touch engagement at technical, commercial, and executive levels

Tailor the sales approach for new entrants, retrofit OEMs, and incumbents across charger segments (wallboxes, stand‑alone DC, powerblock/dispenser)

Drive pricing strategy and footprint quality, ensuring sustainable margin and scalability across customer segments

Sales & Marketing Leadership

Build, lead, and develop a high‑performing sales & marketing team across segments

Define KPIs, structures, and playbooks that enable predictable revenue growth

Deploy repeatable sales motions aligned with customer maturity and segment needs

Oversee and maintain a balanced incentive program for sales executives

Drive adoption of tool‑based approach (e.g. CRM, AI) to unlock data‑driven sales approach

Cross‑Functional Collaboration

Work on segment‑specific and account‑based campaigns and lead generation (e.g. segment‑specific outbound activities, newsletters, webinars)

Engage channel and technology partners to extend reach, co‑sell, and accelerate sales impact

Coordinate with Customer Success to ensure seamless onboarding and long‑term adoption

Provide structured customer insights into the Strategy and Product teams to shape roadmap priorities

Sales Operations & Process Excellence

Oversee funnel and CRM management, ensuring pipeline visibility and forecast accuracy

Drive automation and workflow‑driven sales approach, maximizing visibility and traction among our customers

Apply qualification frameworks (e.g. MEDDICC for ABS; simplified frameworks for traditional sales)

Standardize pricing, contracting, and deviation guardrails to protect margin

About You Commercial Expertise

Proven track record in B2B technology, industrial, IoT, or energy‑related sales, ideally in markets that have moved from early growth into more structured, “grown‑up” phases

Strong enterprise sales background with experience breaking down a total addressable market into clear, actionable segments

Demonstrated success in building and scaling structured, hands‑on sales organizations – with a clear playbook‑driven approach

Experience owning customer acquisition strategies and complex deal negotiations

Clear enthusiasm for working in a scale‑up environment of this size and stage, combining entrepreneurial drive with systematic execution

Leadership & Team Building

Demonstrated ability to build and lead diverse sales teams (sales leads, pre‑sales, operations)

Strong coaching skills with a focus on accountability, clarity, and motivation

Systematic Execution, Process & Automation

Proven track record in building systematic high‑performance sales organizations

Hands‑on, entrepreneurial, and disciplined in pipeline and KPI management

Familiarity with CRM‑driven reporting & workflows and sales qualification methodologies

And beyond your expertise, this is how you work:

You take ownership, roll up your sleeves, and proactively seek out opportunities

You provide structure and have the stamina to stick to and execute your plan

You bring energy, positivity, and team spirit — without needing to be in the spotlight

You think in connected systems, develop topics independently, and turn ideas into tangible outcomes

You’re not afraid to make decisions, make mistakes, and learn from them

You present results with clarity, provide constructive feedback, and foster alignment

You earn trust not through show, but through substance, consistency, and execution power

As a sparring partner, you bring realism and help set the right priorities

Why us?

Lead the commercial growth of a scale‑up driving the global EV transition

Shape and own our OEM acquisition strategy and account‑based sales approach

Build and scale a sales organization designed for long‑term, profitable growth

Work hand‑in‑hand with Customer Success, Strategy, and Product to deliver impactful solutions

Competitive compensation package with performance‑based incentives

About Us EcoG is a global IP and tech company working on the rapid expansion of sustainable, charging infrastructure for electric vehicles. With its charge controllers, reference designs, and software it enables companies to get products & services to market quickly and scale profitably. EcoG is already the market leader in Europe with more than 15% market share and a strong footprint in the Indian and North American markets. Overall, EcoG grew four times faster than the market last year. Industrial giants such as Siemens or one of the world’s largest service station equipment suppliers are among its customers. The company continues to grow in 2024 and as a next step invests 14.4M$ in its North American HQ in the USA.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Sales and Business Development

Industries Software Development

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