Field Marketing Manager EMEA

JOB SUMMARY

Storyblok is seeking a highly skilled Field Marketing Manager to drive growth in our high-propensity accounts across our EMEA business. As an individual contributor, you will leverage your expertise in scalable account-centric marketing to develop and execute targeted campaigns that support our sales efforts. Your ability to collaborate effectively with cross-functional teams, analyze data, and optimize marketing programs will be essential for success in this role.

ESSENTIAL JOB FUNCTIONS

Demand Generation & Pipeline Acceleration: Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drive lead gen and progression of pipeline.

Account-Centric Marketing: Identify and prioritize high-propensity accounts in the EMEA market. Develop and execute targeted marketing programs tailored to the specific needs of each account. Leverage tools like 6sense to identify and engage with target accounts.

Campaign Execution: Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle. Provide feedback on the suitability of global campaigns for enterprise demand and demand progression. Measure campaign performance, continually experiment and identify opportunities for improvement.

Event Management: Plan and execute field marketing events, including webinars, workshops, and user conferences. Manage event logistics and budgets. Measure event effectiveness and optimize future events based on data.

Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

Regional Marketing Planning: Develop a quarterly rolling 6-month plan that focuses primarily on new logo growth from acquisition to close. Your plan should position Storyblok as a category leader and enable prospects in medium and large enterprises to transition from legacy DXP platforms.

Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.

EDUCATION AND EXPERIENCE

1. 5+ years of experience in field roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software.
2. Proven track record of building integrated, multi-channel campaigns that drive measurable pipeline growth. Ideally, experience leveraging partner/channel marketing in your campaigns, too.
3. Expertise in planning and executing field marketing events (online and offline), such as webinars, workshops, and user conferences.
4. Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics. 
5. Experience working across EMEA markets with a focus on German and British territories.
6. Fluency in English and German preferred
7. Bachelor's degree in Marketing, Business Administration, or a related field.
8. Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
9. Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously. Strong problem-solving and analytical skills essential.
10. Deep understanding of modern marketing tech stacks and what's needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools.
11. Certifications in marketing, sales enablement, or digital marketing are a plus.
12. A passion for marketing and a desire to drive business growth.