Global Brand Director sHTG

Company Description

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Here At Sobi, Our Mission And Culture Get Us Excited To Come To Work Every Day, But Here Are a Few More Reasons To Join Our Team

Benefits

• Competitive compensation for your work
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

The role will lead the global disease state awareness and education (DSA/E) strategy for high‑visibility global brand (sHTG), shaping the market through insight‑led, unbranded campaigns, credible educational resources, and meaningful clinician engagement. Partnering across Medical, Market Access, Regulatory, Compliance, Legal and Finance, plus regional teams and affiliate commercial teams, you’ll turn insights into high‑quality programs that elevate clinical understanding, clarify patient pathways, and pave the way for successful adoption—while maintaining the highest standards of compliance.

This is a senior individual contributor leadership role designed to own DSA/E and co‑lead launch‑critical workstreams, in close collaboration with the overall asset launch leadership.

• Define and continuously refine the global DSA strategy for sHTG—craft the evidence‑based narrative, identify knowledge gaps, and translate insights into omnichannel education that shapes understanding and treatment pathways.
• Embed DSA plans into the Global Commercialization Plan and annual brand planning, aligning with asset milestones and lifecycle priorities.
• Lead creation of unbranded campaigns, HCP learning journeys, modules, and toolkits (slides, leave‑behinds, videos, digital experiences); ensure scientific accuracy with Medical and external experts.
• Orchestrate efficient approval review and content governance using enterprise approval systems
• Lead a globally orchestrated, omnichannel activation of disease‑state education—owning media strategy and purchasing (paid search, programmatic, social, endemic HCP channels) and the centralized creation of global master assets
• Drive compliant localization, dissemination, and optimization with regions and affiliates to ensure consistent narrative, efficient spend, and measurable impact across markets
• Partner with KOLs/HCPs to pressure‑test the story, co‑create education; ensure a consistent, compliant scientific narrative across channels and geographies.
• Build strong two‑way partnerships with regions and affiliates—capture local insights, adapt global assets, and upskill field teams through launch‑readiness training and clear playbooks
• Own the commercial disease‑education presence at priority congresses: booth design and education, and scientific exchange in partnership with Medical and agencies
• Commission and synthesize market research/analytic readouts to inform DSA decisions; define KPIs (awareness, reach, engagement quality, referral intent, content effectiveness) and optimize based on data
• Manage the budget for DSA programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values

Qualifications

• Proven experience in global pharmaceutical brand management, ideally with cardiometabolic experience
• Solid understanding of pharmaceutical marketing principles and compliance frameworks
• Demonstrated expertise in unbranded/disease state education: strategy, content development, KOL engagement, congress planning, and field enablement in a matrix environment
• Strong digital capability across CRM, content platforms, and multichannel engagement
• Proficiency with approval systems and compliant content workflows (e.g., Veeva)
• Excellent communication and influence across functions, cultures, and seniority levels
• Proven ability to work cross‑functionally, lead without authority, and manage complexity
• Strong analytical skills; comfortable interpreting clinical and market data to guide decisions and measure impact
• Strong team player with the ability to work independently while maintaining high accuracy and accountability.
• High energy, creativity, agility and a proactive, solutions‑orientated mindset
• Travel requirement is approximately 20%

Additional Information

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day‑to‑day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first‑hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground‑breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.