Marketing Specialist (m/f/i) BDX - Central Europe

Job Description Summary

The BDX Marketing Specialist supports the execution, adaptation and localization of corporate and strategic marketing initiatives across the German market. The role focuses on translating corporate strategies and omnichannel initiatives into impactful local execution (GSA), with a strong emphasis on key accounts, campaigns and cross‑channel asset deployment.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive, and find satisfaction in doing your part to make the world a better place.

Responsibilities

• Support, adapt and execute corporate marketing strategies and initiatives at local market level.
• Execute omnichannel marketing activities and coordinate the creation, adaptation, translation and approval of marketing assets.
• Support strategic and key customer campaigns in close collaboration with Omnichannel Marketing Manager and Strategic Account Managers.
• Maintain up-to-date impactful corporate assets, such as corporate deck, corporate video, boiler plates, internal and external repositories.
• Curate and refresh bd.com for GSA to further develop and update as needed.
• Coordinate cross‑functional stakeholders and ensure timely, compliant execution in a matrix environment.
• Maintain efficient communication in the BD Matrix, working closely with Strategic Account Managers, Business Unit Omnichannel Experts, European counterparts, internal teams and external partners to ensure consistent messaging and branding across all channels.
• Analytics and Reporting: Monitor and measure the performance of marketing campaigns using relevant metrics and tools (Saleforce.com, Power BI).
• Provide insights and recommendations for continuous improvement.
• Localize and deploy ESG‑related marketing assets and integrate sustainability topics into campaigns and key account activities.
• Ad hoc admin support.

Preferred Requirements

• 4+ Experience in Digital Marketing in B2B Industry, ideally in healthcare or regulated industry.
• Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field.
• Proven Track record working on omnichannel campaigns.
• Experience working in a Matrix organization.
• First‑hand Experience with SFDC or CRM equivalent.
• Frist-hand experience with LinkedIn and ideally LinkedIn Sales Navigator.
• Experience with Analytics (SFDC, Power BI, Google Analytics...).
• Experience with CMS and AEM is a plus.
• Experience with Veeva Vault, Showpad, Buy Smart is a plus.

Knowledge And Skills

• Native German‑speaking and business‑fluent English.
• Proficiency on Gen AI.
• Strong analytical skills.
• Ability to work independently (you are a one woman/man show), and as part of a team.
• Excellent written communication skills to produce digital content.
• Mastery of Microsoft Suite (especially PowerPoint & Excel).
• Influencing and teaching skills.
• Strong interest in healthcare.

Click on apply if this sounds like you!

Location and Shift

Primary Work Location: DEU Heidelberg – Tullastrasse. Additional Locations: DEU Frankfurt – Walther‑von‑Cronberg‑Platz. Work Shift: At BD, we are strongly committed to investing in our associates’ well‑being and development, offering a competitive package of compensation and benefits. Salary or hourly rate ranges are determined by experience, education, skills and applicable labor laws.

Salary Range Information

€63 600,00 – €96 975,00 EUR Annual

Equal Opportunity Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Learn More

To learn more about BD, visit .