Regional Field Marketing Specialist (m/f/x)

Regional Field Marketing Specialist (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Mannheim

Description

As Field Marketing Specialist for DACH , you will play a critical role in scaling our marketing initiatives in the region. You will collaborate closely with the marketing team in EMEA, and the sales organization to develop and execute your comprehensive marketing plan to generate leads, pipeline, promote brand awareness, and accelerate sales growth. Your strategic thinking, creativity, and excellent project management skills will be essential in successfully implementing impactful marketing campaigns and events.

Key Responsibilities

• Regional Marketing Strategy: Develop a marketing plan tailored to the DACH market, aligned with global strategy.
• Demand Generation: Launch multi-touch campaigns to attract, nurture, and convert leads, boosting pipeline growth.
• Event Management: Organize impactful in-person and virtual events, such as webinars, trade shows, and seminars.
• Content Creation: Collaborate on localized marketing content, including case studies and thought leadership pieces.
• Market Research: Analyze trends, competitors, and customer needs to inform marketing strategies.
• Budget Oversight: Optimize marketing budgets to achieve key outcomes.
• Performance Tracking: Report on campaign success and refine strategies using analytics.

Skills, Knowledge and Expertise

• Minimum of 2 years of experience in B2B field marketing within the SaaS industry.
• Proven experience planning and executing German-speaking events and marketing campaigns that generate leads and drive results.
• Strong project management skills, with the ability to handle multiple initiatives and meet deadlines.
• Collaborative mindset, working effectively with sales, BDRs, channel partners, and marketing teams.
• Excellent written and verbal communication skills in English and German.

Benefits

• A purpose-driven mission tackling complex sustainability challenges while working alongside global industry pioneers at a fast-growing unicorn company
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• An inspiring working environment in Mannheim (and globally!)