Regional Marketing Lead – UKI & Nordic (m/f/x)

Regional Marketing Lead – UKI & Nordic (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent

Location: Mannheim

Description

As Regional Marketing Lead for UKI & Nordics , you will lead regional marketing strategy and execution with a clear mandate: drive measurable pipeline growth and revenue contribution in partnership with Sales and Partners. This role sits at the intersection of global strategy and local execution. You will translate global campaigns, positioning, and product priorities into regionally relevant, high-impact programs that accelerate pipeline and strengthen market presence. This is a commercially accountable leadership role — not a coordination function.

Your Responsibilities

Regional Marketing Strategy & Planning

• Develop the annual and quarterly regional marketing plan aligned to global objectives and regional revenue targets.
• Partner with Regional Sales leadership on territory planning, ICP prioritization, and account segmentation.
• Identify region-specific growth opportunities and adapt global initiatives accordingly.
• Ensure alignment between regional activity and company-wide campaign themes.

Pipeline Creation & Demand Execution

• Own regional marketing-sourced and marketing-influenced pipeline targets.
• Execute integrated, multi-channel programs across:
• Digital demand generation
• ABM and target account engagement
• Field events and executive roundtables
• Partner marketing initiatives
• Paid and performance campaigns
• Drive full-funnel coordination in partnership with Global Demand Generation.

Field Marketing & Market Activation

• Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
• Activate regional partner and channel marketing initiatives to expand reach and influence.
• Ensure executive presence and thought leadership in priority industries and events.

Regional Positioning & Feedback Loop

• Localize messaging and proof points to increase resonance in UKI & Nordics markets.
• Elevate regional customer stories and case studies.
• Provide structured market feedback to Product Marketing and Global Marketing teams.
• Monitor competitive landscape and buyer trends within the region.

Performance & Budget Management

• Own regional marketing budget allocation and investment prioritization.
• Track KPIs including:
• Marketing-sourced pipeline
• Conversion performance
• Campaign ROI
• Sales feedback on lead quality
• Continuously optimize based on performance data.

Your Experience

• 8–12+ years of B2B SaaS marketing experience.
• Strong background in field marketing, regional demand generation, or integrated campaign leadership.
• Experience working closely with enterprise Sales teams.
• Proven ability to drive pipeline growth within a defined geography.
• Commercially minded and performance-oriented.
• Confident stakeholder communicator with cross-functional influence.
• Fluent English required; Nordic language capabilities a plus.

What Success Looks Like

• Clear, consistent pipeline contribution from UKI & Nordics.
• Strong Sales alignment and trust.
• Effective localization of global campaigns.
• Measurable ROI on regional programs.
• Increased brand visibility in priority sectors

Join us for this and more...

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.
• Inspiring workspaces in Mannheim and beyond.