Senior Data Analyst (Digital Marketing Data Focus) (all genders)

Senior Data Analyst (Digital Marketing Data Focus)

Overview

We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights. This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.

Key Responsibilities

• BI Development
  • Develop and maintain advanced dashboards in Tableau and Looker Studio.
  • Build reusable reporting frameworks for campaign performance and attribution.
  • Implement standardized KPI definitions across business units.
  • Optimize performance of dashboards connected to BigQuery.
• Data Modeling
  • Collaborate with various areas of digital marketing to translate architecture into reporting layers.
  • Develop SQL-based transformations within GCP (BigQuery).
  • Build and maintain data-marts tailored for digital marketing analytics.
  • Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
  • Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
• Governance & Enablement
  • Document KPI definitions and reporting logic.
  • Maintain BI best practices and naming standards.
  • Support user training and enable self-service reporting capabilities.

Requirements

• 7+ years of experience in BI development.
• Advanced SQL skills (BigQuery required).
• Strong experience with Tableau, Looker Studio, GA4, Adobe Analytics.
• Experience building marketing performance dashboards.
• Fluent English (C2 level, written and spoken).
• Strong data storytelling skills.

Preferred

• German language skills.
• Experience supporting digital campaign teams.
• Familiarity with tracking architecture concepts.

What We Offer

• International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
• Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Career Development: Access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
• Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Wellness & Perks:
  • Fresh fruit baskets to keep you energized.
  • Ergonomic workstations for comfort and productivity.
  • Access to the corporate benefits platform with exclusive offers.
  • Company contribution toward your gym membership to support your physical health.
  • Subscription to a mental health app for emotional and psychological well-being.