Trade Marketing Specialist Consumer DACH

Start something great today. Go Goodyear

Responsibilities:

1. Customer portfolio performance analysis:
   • Customer annual performance analysis (customer audit)
   • Customer annual assortment and activation recommendation
   • Customer annual assortment targets performance tracking
2. Customer sales activation management:
   • Annual loyalty plan definition, development, and tracking (sell-in/through incentives not related to pricing)
   • Annual promotional plan definition, development, and tracking (sell-out promotions management)
   • Annual customer merchandise/assets need definition, delivery management, and tracking
   • Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
3. Customer relationship support:
   • Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents, etc.)
   • Customer presentations on assortment and activation plan recommendations
4. 'Sell in' Sales team support:
   • Localization and delivery of sales activation calendar (pitch decks)
   • Support for sales enablement team on educational content cascade

Qualifications:

• University graduate with a marketing or commercial major
• At least 5-8 years of experience in marketing and commercial roles
• Strategic influencing and holistic business acumen
• Strong analytical skills
• Customer sensitivity and knowledge
• Ability to work with cross-functional teams
• Project management skills
• Fluent in English

Additional Details:

• Hybrid remote work arrangement