Account Lead, Influencer Marketing – Brand Strategy

JobtailorMünchen

Stellenbeschreibung:

Overall responsibility for several key international clients across beauty, fashion, lifestyle, and tech

Senior-level strategic point of contact and advisor to marketing leads

Developing influencer strategies, annual strategies, and major campaign concepts in collaboration with Strategy and the wider team

Ensuring that creative work supports clients’ business and marketing objectives

Identifying new topics, services, budgets, and concrete business opportunities

Strategically expanding existing client relationships

Leading major pitches and strategic presentations

Developing compelling stories together with specialists

Leading and developing the account team

Connecting accounts with experts across Strategy, Creative, Events, Social, Paid, and Scaled Campaigns

Managing budgets and resources while monitoring forecasts, profitability, and growth

Taking responsibility for the quality of strategy, creative work, and execution

Helping shape YKONE’s services, teams, and ways of working

Requirements

At least 5 years of relevant full-time experience on the agency or brand side

Knowledge of the influencer marketing industry, creators, management agencies, and how they operate

Ability to develop annual strategies and translate business and marketing objectives into clear influencer strategies

Ability to confidently present and advocate for recommendations at senior level

Experience working with large clients and, ideally, seven-figure budgets

Willingness and ability to make decisions and take responsibility for outcomes

Ability to develop client relationships into long-term partnerships and new business opportunities

Experience leading and developing teams or colleagues

Ability to set clear expectations, provide constructive challenge, and delegate responsibility

Ability to bring together different perspectives and develop compelling strategic stories

Marketer-level understanding of TikTok, Instagram, and YouTube

Knowledge of formats, platform mechanics, the creator ecosystem, and relevant benchmarks

Curiosity about industry developments and an interest in actively shaping influencer marketing

Core Competencies

Demonstrates expertise in developing and executing influencer marketing strategies, managing large client accounts, and leading teams to achieve business objectives. Proficient in leveraging social media platforms like TikTok, Instagram, and YouTube to drive engagement and growth.