B2C Growth & Engagement Marketing Manager (f/m/x)

In this role you own the full B2C funnel for Temedica’s digital health apps, spanning acquisition to activation and long-term engagement. You will bridge marketing, product, analytics, and engineering to optimize the end-to-end pipeline and drive meaningful user outcomes. Expect to work with paid and organic channels, lifecycle marketing inside the product, and data-driven optimization. This is a hands-on, cross-functional role that shapes how users discover, engage, and stay connected with our health tech solutions.

• 150 monthly subsidiary option
• Company pension with 50% subsidy up to 90 EUR/month
• Hybrid-work policy (work from anywhere in Germany)
• Team off-sites and kick-offs
• State-of-the-art devices for work
• Caffeine and vitamin provision

• Own paid acquisition strategy and execution across app marketing channels (Google Ads, Meta, performance and programmatic channels, plus offline/OOH where relevant)
• Manage acquisition budget and reallocate based on performance
• Build, run and interpret attribution models over Adjust, Google Ads, Meta, and web to assess quality users
• Design and run structured tactic tests (creatives, audiences, bidding, new channels) with clear hypotheses and readouts
• Grow organic acquisition (ASO, organic social, partner/community channels)
• Set up and monitor dashboards linking spend to downstream engagement, activation, retention
• Monitor platform changes (iOS privacy, attribution windows, algorithm shifts) and adjust strategy
• Own lifecycle and engagement strategy from onboarding to win-back
• Build and manage CRM journeys (Customer.io) across push, in-app, email
• Link acquisition and engagement so channel/intent at acquisition informs post-acquisition engagement
• Collaborate with Product to shape in-app engagement mechanics (onboarding, nudges, habit loops)
• Define and track activation/retention metrics and treat drops as signals for acquisition/product

• Several years of proven B2C acquisition/growth experience for digital products or apps
• Hands-on work with paid engines, attribution modeling, and structured tactic testing
• Working understanding of organic growth channels (ASO, organic social, community) alongside paid
• Experience in engagement or lifecycle marketing and in-app engagement, not just outbound CRM
• Strong analytical and systems thinking, with automation of recurring reporting and data integration
• Comfort owning an end-to-end funnel (acquisition → activation → retention)
• Fluent in English and German

• Cross-functional collaboration
• Analytical mindset and data-driven decision making
• Proactive problem solving and structured experimentation
• Customer.io
• Adjust
• Segment (attribution stack)