CRM Specialist / Lead - Leasing & Financing (d/f/m)

Company Overview

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e‑bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a one‑stop shop, mobile.de’s offering includes buying, selling, financing, and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin‑Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

What You’ll Do & Who You Are

You will join one of mobile.de’s widely celebrated CRM teams – a role model across the organisation and last year’s company award winner for outstanding performance. In this role, you will own the CRM strategy for our Car Leasing and Car Financing verticals, serving as the strategic authority on retention and engagement. You will craft the vision, align stakeholders, and steer agencies and Mar‑Tech colleagues to execute at the highest level. This is a stage where deep CRM expertise meets strategic influence, and the right person will shape how millions of Germans experience individual mobility.

Job Requirements

• 5+ years of hands‑on CRM experience with a proven track record in campaign strategy, customer segmentation and omni‑channel communication (Email, Push, In‑App and beyond).
• Strategic track record: you have grown beyond executing campaigns and now lead the direction – setting the agenda, defining concepts, and steering operative colleagues to deliver on your vision.
• Stakeholder mastery: you navigate complex organisational structures, manage competing priorities and agendas, and bring the right people on board – even when it requires persistence, political savvy, and confident push‑back.
• Data‑driven decision making: you translate customer insights, funnel metrics, and campaign performance into clear priorities and compelling recommendations, and you know how to present them persuasively to senior leadership and cross‑functional partners.
• Project and campaign ownership: proven ability to manage end‑to‑end CRM initiatives across multiple work streams simultaneously, using tools such as Atlassian or Coda, while keeping teams aligned and deadlines met.
• Excellent communication and influence: you make complex topics easy to understand, build genuine enthusiasm for your ideas across a wide network, and represent your work – and your team’s work – proactively and proudly within the organisation.
• Mastery of A/B‑testing methodologies, conversion optimisation, and customer journey design – you apply these not just operationally, but to shape strategic priorities and challenge the status‑quo.
• Business fluent in English.

Job Responsibilities

• Own the end‑to‑end CRM strategy for the Leasing and Financing verticals – from customer insight and segmentation through campaign concept, briefing, execution oversight, and performance reporting.
• Lead and steer operative delivery by directing agency partners and Mar‑Tech colleagues: set the strategic direction and quality bar while empowering others to execute.
• Drive cross‑functional alignment by acting as the CRM point of contact for Leasing and Financing topics – collaborating with Product, Marketing, Sales, and Analytics to integrate CRM into the broader user journey.
• Translate business goals into CRM programmes: work with leadership and internal partners to identify growth opportunities within the leasing and financing funnel and convert them into structured, measurable CRM initiatives.
• Navigate internal complexity with confidence: identify and manage stakeholder dynamics proactively – build coalitions, anticipate friction, and push your agenda forward constructively and diplomatically.
• Measure and communicate impact: define KPIs, monitor campaign performance, and deliver clear, compelling reports to leadership and cross‑functional audiences – celebrating wins visibly and learning from what doesn’t work.
• Champion CRM best practices across the team and organisation: contribute to mobile.de’s customer communication approach and help colleagues understand the value of a strong CRM strategy.

• Within the first 3 months: you have a clear understanding of the leasing and financing CRM landscape, existing campaigns are audited, and you have established trusted relationships with key internal and external stakeholders.
• Within 6 months: a structured, prioritised CRM roadmap for Leasing & Financing is in place, with measurable goals aligned to business outcomes, and the first new/optimised campaigns are live.
• Within 12 months: you are recognised as the go‑to CRM authority for Leasing and Financing across the organisation, campaign performance has measurably improved, and your achievements contribute demonstrably to the overall CRM team’s role‑model status.

Job Benefits

• Rewards: competitive base salary and participation in the company’s incentive programmes.
• Plan for the Future: on top of statutory retirement insurance, we offer a competitive company pension scheme.
• Team‑Building: regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: keep growing with access to coaching, learning platforms and resources.
• Mobility: stay mobile with a monthly transportation allowance.
• Enjoy working: our well‑equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.

Meaningful Work

We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers, and shape the future.

Embracing AI

We are at the forefront of integrating cutting‑edge AI technologies into our operations. As part of mobile.de, you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI‑first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development

We are a global organisation that truly believes in growing our people. To support this, we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion

Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day‑to‑day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.