Cross-Sell Sales Executive (m/f/d)

In this role, you expand revenue within Forterro’s German customer base by promoting Prodaso’s digital manufacturing and AI-driven solutions. You serve as the bridge between Forterro’s ERP offerings and Prodaso, identifying opportunities and guiding complex deals from qualification to close. You’ll coordinate demos, engage with operations and executive stakeholders, and craft value-based proposals. This position emphasizes cross-functional collaboration, strategic account plans, and measurable business impact for existing customers in a fast-paced, learning-driven environment. A strong German language focus and consultative mindset help you unlock new value for manufacturers.

• Generate cross-sell revenue across the German market
• Identify opportunities within Forterro’s existing manufacturing customer base
• Build and manage a healthy pipeline from qualification to close
• Develop account strategies for key customers and target accounts
• Lead discovery conversations with manufacturing, operations, digital transformation and executive stakeholders
• Position solutions based on business outcomes and value creation
• Coordinate demonstrations, technical resources and SMEs throughout the sales process
• Build commercial proposals and support contract negotiations
• Maintain accurate forecasting and pipeline reporting
• Contribute to market awareness activities including events, webinars and campaigns

• Experience in B2B software sales, business development or account management
• Track record of managing complex sales opportunities and multiple stakeholders
• Experience selling into manufacturing, industrial or production-focused organisations
• Strong consultative and value-based selling skills
• Confidence to engage with senior decision-makers and challenge thinking constructively
• Fluent German and English language skills
• Experience with ERP, MES, manufacturing software, AI, analytics or digital transformation solutions would be beneficial

• Consultative and value-based selling
• Stakeholder management
• Curiosity and learning agility
• ERP
• MES
• manufacturing software