Customer Marketing Digital Activation Manager (d/f/m) – Professional Hygiene 

As a Customer Marketing Digital Activation Manager, you lead omnichannel and online marketing for selected customers, aligning with BU strategies and regional plans. You’ll optimize digital shelf presence and content with distributors, driving search performance and content accuracy. You act as a strategic partner to sales and marketing teams, guiding digital tools and co-creating content with agencies. This role offers scope across Europe and frequent collaboration with cross-functional teams to grow customer value.

• Hybrid working model
• 38h week
• 30 days of vacation
• pension schemes
• corporate benefits
• health and well-being days

• Develop and execute omnichannel and online marketing plans for selected customers in alignment with regional strategies
• Manage and monitor customer marketing budgets and performance for distributor partners
• Establish and optimize Tork’s digital shelf on distributor webs, using content sharing tools (Salsify)
• Monitor and improve share of search, content integrity, and accuracy in collaboration with distributors
• Serve as strategic omnichannel partner to Traditional Customer Marketing and Sales teams
• Champion and promote digital tools within the team
• Coordinate local marketing agencies to create co-branded materials, catalogs, ads, and digital sales tools

• Bachelor-in Business Administration or Marketing background with relevant experience
• Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (offline and online)
• Experience in sales and/or product/marketing management within a global matrix organization
• Experience in executing brand marketing plans with customers
• Fluent in German and English
• Willingness to travel frequently within DACH and 2–3 times per year in Europe

• cross-functional collaboration
• strategic thinking
• clear communication
• Salsify
• digital marketing and omnichannel tools
• content management and optimization