Director, Regional Marketing

Overview

• Develop a regional view of the global marketing plan.
• Represent regional needs, nuances, and requirements as inputs for campaign planning and execution.
• Generate and execute creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives.
• Align with sales leaders, AEs, BDRs, and account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews.
• Collaborate with global field marketing to align resourcing, planning, capacity, and maximize the return on event investment for the region.
• Collaborate cross-functionally within marketing, sales and other functions needed to ensure the region meets its pipeline and revenue goals.

Requirements

• 7+ years of demand generation across multiple channels.
• 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience.
• Ability to lead collaboration across marketing, sales, SMEs within the business in the mission to support NOAM sales goals.
• Communication skills, and the ability to manage the global marketing campaigns, in-region events, and experience collaborating to deliver sales plays.
• Data-informed decision making skills using native Hubspot reporting along with future insights dashboards.
• Integrated marketing capability.
• Hubspot experience a plus.
• Some sales experience a plus.

ATS Optimization Keywords

Hard Skills

• demand generation
• account based marketing
• data-informed decision making
• integrated marketing

Soft Skills

• communication skills
• collaboration
• leadership