Director, Revenue Marketing – Demand Generation

Responsibilities

• Own the marketing motion that produces qualified meetings and pipeline
• Responsibilities include ICP definition and segmentation
• Target account campaigns by buyer persona, business need, and pain point
• Campaigns aimed at financial, operational, and executive decision‑makers in complex mid‑market businesses
• Webinar, event, partner, referral, and customer‑proof campaign support
• Practical testing of channels that can create revenue, not vanity metrics
• Clear reporting on qualified meetings, sales‑accepted opportunities, pipeline sourced and influenced, and conversion
• Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools
• Create and manage content that helps the sales team win business
• Work directly with the Director of Sales and the sales team to make outbound and account‑based selling more effective
• Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting
• Improve the company's digital presence with a focus on conversion and commercial relevance

Requirements

• 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech‑enabled services, professional services, or another complex B2B environment
• Strong demand generation and revenue marketing orientation
• A track record of creating pipeline for sales teams, not just producing brand awareness
• Strong writing and positioning skills
• Ability to translate technical or complex products and implementation‑led offerings into clear buyer‑facing messaging
• Strong commercial judgment and the ability to quickly learn a complex B2B category
• Hands‑on CRM and marketing automation experience
• Strong fluency with AI tools, workflow automation, and modern marketing software
• Experience using tools, templates, workflows, and automation to operate with high leverage and limited headcount
• Creativity and resourcefulness in generating demand without relying on large paid‑media budgets
• Experience partnering closely with sales leadership and front‑line sellers
• Strong analytical instincts around funnel performance, attribution, and conversion
• Enough strategic ability to define the plan and enough humility and energy to execute it personally
• Comfort in a PE‑backed or performance‑oriented environment
• High urgency, high ownership, and low ego.