E-Trade, Retail Marketing Manager

Stellenbeschreibung:

Develop, manage, and analyze marketing initiatives and promotions for the digital points of sale on a trade partner’s e-commerce platforms
Actively contribute to sales management and execution
Plan, implement, and manage brand sales campaigns in close collaboration with internal stakeholders
Further develop the product data and content strategy in line with the brand and product strategy
Collect and analyze data and prepare reports to continuously optimize e-trade activities
Own the area of content excellence
Monitor and optimize processes for ratings and reviews on trade partner websites
Work closely with Brand and Product Marketing and Sales
Monitor and analyze competitors on retail partners’ online platforms
Develop management and optimization measures
Contribute to general e-trade projects
Take responsibility for creating and coordinating product photo samples to ensure optimal presentation of items on the trade partner platform
Independently handle customer inquiries and complaints in coordination with Product Marketing

Requirements

Experience with digital media, e-commerce and/or online shops, as well as online marketing
Knowledge of the B2C e-commerce market, key retail platforms, and market dynamics
Very good German and good English language skills, both written and spoken
Expertise in standard MS Office applications
Experience in an agency environment and with performance-oriented online marketing tools is desirable
Strong analytical skills, excellent organizational abilities, and a collaborative team spirit
Availability for at least 35 hours per week
Initially fixed-term from November 1, 2026, as parental leave cover

Core Competencies

Demonstrates expertise in managing and analyzing digital marketing initiatives and e-commerce strategies, with strong analytical skills and proficiency in both German and English. Capable of optimizing content and processes to enhance online sales performance and customer engagement.