Freelance Business & Marketing Strategist – Once-Off Audit

Responsibilities

• Conduct a comprehensive audit and provide actionable recommendations covering: Business positioning and messaging
• Website user experience and booking journey
• Instagram strategy and content direction
• Instagram / Meta advertising performance and opportunities
• Packages, pricing, and value proposition
• Referral and client acquisition strategy
• Lead generation and conversion funnel
• Review of a proposed membership/community concept and how it can best support the core photography business

Requirements

• Proven experience in business strategy and marketing consulting
• Experience working with small service businesses, creative businesses, or personal brands
• Strong understanding of lead generation, conversion optimisation, customer journeys, and marketing funnels
• Experience with Meta (Facebook & Instagram) advertising
• Ability to identify commercial opportunities and provide practical, results-driven recommendations
• Excellent communication and presentation skills