Global Brand & Marketing Director

In this role you shape Crytek’s global marketing for brand, creative, performance, and lifecycle. You steer positioning, launches, and growth for Hunt: Showdown 1896 and upcoming projects, aligning marketing with publishing and product leadership. You’ll lead an in-house creative engine to deliver campaigns that engage communities and drive measurable commercial results. You’ll champion AI-enabled insights to amplify impact and mentor a high-performing team in a dynamic, cross-functional setting.

• relocation budget and visa support
• fully furnished company apartment for 3 months
• public transport pass
• gym membership at Fitness First
• state-of-the-art office in Frankfurt
• hybrid working model (office 3 days/week)

• Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
• Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
• Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves) and report performance to the CPO
• Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations
• Concentrate creative, paid media, and CRM firepower during major launch windows
• Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
• Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work
• Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

• 10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
• Proven success leading global launches and live service marketing for multi-product portfolios
• Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
• Experience building and leading multidisciplinary creative teams (art, video, design, copy)
• Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
• Excellent communication skills in English and ability to operate across matrixed, global organizations
• Passion for video games and a deep understanding of player communities
• Willingness to relocate to Frankfurt am Main, Germany

• leadership
• communication
• collaboration
• brand strategy
• creative direction
• paid media optimization