Senior Director Marketing

As Senior Director Marketing, you define GEERS’ brand, strategy, and portfolio within the Sonova ecosystem. You drive an integrated omnichannel experience and build an enterprise operating model with agile governance and data-driven decision making. You own performance metrics, including P&L and ROAS, and lead cross-functional teams to grow revenue and maximize customer lifetime value. You shape brand narrative, customer experiences, and data-enabled marketing to deliver measurable impact in a transforming business.

• location flexibility across Germany

• Define and own GEERS brand purpose, positioning, and value proposition within Sonova
• Lead an integrated omnichannel brand experience across retail, online, service, and in-store touchpoints
• Develop data-driven marketing strategy and annual plan using insights and competitive intelligence
• Oversee portfolio storytelling and brand architecture with clinical evidence and patient needs
• Run agile ways of working and digital enablement; align IT/data systems and standardize processes
• Own marketing P&L, ROAS, budgeting, and rolling forecasts; ensure resource allocation to high-ROAS initiatives
• Lead Customer Retention & CRM, Customer Experience and Service, Media & Performance, Retail Marketing; drive cross-channel activation
• Establish data governance, analytics platform, dashboards, and predictive models; promote AI-enabled decision making
• Drive product portfolio alignment with patient/professional needs; monitor performance and adjust strategy
• Embed VOC loops and design end-to-end CX across channels to reduce churn and improve loyalty

• 10+ years in leading Marketing Units in retail, FMCG or medical care marketing in multinational companies
• Fluent in German and English
• Fundamental brand management skills and strong strategic thinking
• Entrepreneurial mindset with strong operational skills and business acumen
• Strong analytical, communication, and leadership capabilities
• Experience with ERP and CRM systems; good understanding of digitalization
• Track record of delivering revenue growth through cross-functional collaboration

• strategic thinking
• strong communication
• entrepreneurial mindset
• ERP systems
• CRM systems
• data analytics