Global Consumer Lead (m/f/d)

Global Consumer Lead (m/f/d)

In this key position, you will be responsible for developing and implementing innovative strategies based on the needs and desires of our consumers / patients.

Responsibilities

• Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience.
• Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes.
• Ensuring that our products are available to our customers anytime and anywhere.
• Focus on TV commercials and other relevant channels to maximize brand presence.
• Development and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyalty.
• Monitoring existing products and innovation management for the successful market launch of new products.
• Using market analyses and technological trends to identify new business opportunities.
• Conducting analyses to gain deeper insights into the needs and behaviors of our consumers.

Requirements

• Graduated in marketing, business administration, or a comparable qualification.
• Several years of experience in consumer insights and media are a prerequisite; ideally, you also have in-depth knowledge of innovation management or product development, preferably in the consumer goods industry.
• Strong analytical skills and experience in performing market analyses.
• Creativity and strategic thinking to develop innovative solutions.
• Team-oriented approach with excellent communication skills in German and English.

Benefits

• A globally operating, family-owned company with a commitment to social responsibility.
• Flexible working time models and remote work options (60–80% home office per month) to support a healthy work-life balance.
• Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension scheme.
• Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities.