Global Marketing Operations, Technology Specialist

Stellenbeschreibung:

Configure, maintain, and continuously optimize marketing systems
Contribute to AI-powered workflows, AI agents, and other AI-driven marketing solutions
Improve the HubSpot–Salesforce sync and ensure data integrity and reliable lead flow
Build and refine predictive lead scoring models
Monitor workflows and resolve errors related to MQL qualification and lead assignment
Use data enrichment and custom-coded workflow actions to extend platform capabilities
Create, manage, and document system processes
Train users on marketing technology best practices
Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance
Implement lead scoring, lead sources, chatbots, and marketing automation tactics
Manage campaign-related data imports, accuracy, hygiene, and segmentation
Ensure data security and governance for marketing-system information
Partner with internal teams to identify pain points and prioritize system enhancements
Drive cross-platform integrations and collaborate with system administrators and data teams
Monitor internal and external data and technology changes, including AI advancements
Help evaluate future technology solutions for the marketing team

Requirements

Degree in marketing, computer science, business, or a related field
Proficient knowledge of digital marketing automation or other marketing technology
HubSpot experience required
Salesforce experience, particularly HubSpot–Salesforce synchronization, is a plus
Hands-on experience or strong interest in applying AI to marketing operations is a significant plus
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
Demonstrated experience using technology and marketing expertise to improve processes and performance
Ability to manage multiple competing priorities simultaneously
High attention to detail
Positive can-do attitude, initiative, and follow-through
Proactive approach to anticipating issues and initiating improvements
Willingness to learn and grow
Excellent written and verbal communication skills
Strong level of business English
Must already have the legal right to work in the country of residence or role location
Visa sponsorship is not available

Core Competencies

Demonstrates expertise in configuring and optimizing marketing systems, with a strong focus on AI-driven solutions and data integrity. Proficient in managing CRM records and implementing marketing automation tactics while ensuring compliance with GDPR.

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