Digital Marketing Specialist (Fully Remote)

• Manage paid search, paid social, and retargeting campaigns across Google Ads and LinkedIn Ads.
• Develop audience targeting strategies and continuously test messaging, creative, and landing pages.
• Manage campaign budgets and performance against lead and pipeline goals.

Marketing Automation & Email:

• Build and execute email campaigns, nurture programs, and customer journeys in HubSpot.
• Support lead nurturing, lead scoring, and segmentation initiatives across multiple buyer personas.
• Ensure proper campaign tracking and reporting.

Analytics & Reporting:

• Monitor KPIs including CPL, conversion rates, MQLs, pipeline, and ROI.
• Create recurring performance reports and dashboards.
• Identify opportunities to improve marketing efficiency and effectiveness based on funnel performance.

Trackforce

Trackforce is the leading security workforce management platform, helping security companies streamline operations and improve efficiency through technology. With 4,600+ clients across 50 countries and a team of 300+ professionals, we foster a hybrid work environment focused on collaboration and flexibility.