Global Product Marketing Manager – Cameras

Stellenbeschreibung:

Own the specialty camera portfolio, including ruggedized, PTZ, explosion-protected, and anti-corrosion camera lines
Partner with Product Management to represent the voice of the customer
Craft messaging and positioning that demonstrates solution value and market differentiation
Conduct market research, customer interviews, and segmentation analysis
Conduct competitor and market research to understand differentiation, target customers, industries, and buyer personas
Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
Develop and execute marketing campaigns with Integrated Marketing to increase awareness and demand
Develop internal and external content and sales enablement materials
Design and execute channel marketing strategy and collateral, including training, toolkits, and enablement materials
Own product and feature launches, including messaging, positioning, target audiences, web pages, social media, collateral, and presentations
Work across Marketing, Product Management, and Sales to deliver marketing and messaging for hardware, software, cloud products, and services

Requirements

5 years of experience in Product Marketing or similar field, preferably in B2B
Degree concentration in marketing, business, or related field
Experience working with combined hardware and software solutions is a plus
Prior experience in the physical security space is a plus
Legal authorization to work in Canada indefinitely is required
Permanent resident or Canadian citizen only
Employer work permit sponsorship is not available
Travel under 25%
Experienced position

Core Competencies

Demonstrates expertise in Product Marketing with a focus on go-to-market strategies, market research, and customer engagement. Proven ability to craft compelling messaging and positioning for hardware and software solutions in the physical security industry.