Go-To-Market Manager

In this role you will support and operationalise VIS go-to-market plans for Visa’s Value-Added Services. You’ll work with Sales, Product, Delivery, and Marketing to prepare launches, market expansions, and compelling solution materials. You drive data-informed insights to track performance and identify opportunities, while ensuring consistent, up-to-date product information and cross-functional alignment. This is a hybrid position based in Frankfurt, with a focus on delivering commercial impact and scalable digital-payments solutions.

• Support the Go-To-Market Lead in developing and implementing go-to-market strategies for VIS products and services
• Coordinate with Sales, Product, and Delivery teams to ensure alignment and readiness for product launches and market expansion
• Assist in the design and rollout of new value propositions, including solution profiles, competitive analysis, and sales collateral
• Track and report on the performance of go-to-market initiatives, using data analysis to identify trends, risks, and opportunities
• Support the preparation of presentations, demos, and marketing materials for internal and external stakeholders
• Maintain up-to-date knowledge hubs and repositories, ensuring all product information is current and aligned with global standards
• Facilitate the sharing of best practices and lessons learned across VIS projects, contributing to continuous improvement of go-to-market processes
• Support the planning and execution of internal and external events, training sessions, and sales enablement activities
• Act as a key point of contact for day-to-day operational queries related to go-to-market activities
• Build strong relationships with stakeholders across VCA, Product, Sales, and Marketing to drive collaboration and successful outcomes

• Experience in go-to-market, product management, or sales enablement within payments, financial services, or technology sectors, in a consulting-focused environment
• Strong collaborator with a proactive and positive approach
• Ability to coordinate multiple projects and stakeholders in a fast-paced setting
• Analytical skills to interpret data, identify trends, and provide actionable insights
• Excellent communication and presentation skills to influence stakeholders
• Experience preparing and maintaining sales collateral, presentations, and knowledge repositories
• Knowledge of the digital payments ecosystem and Visa’s products is a plus
• Comfort with ambiguity and evolving organisational requirements
• Fluent in English; additional European languages are a plus
• Advanced skills in PowerPoint and Excel

• collaboration
• proactive attitude
• stakeholder management
• PowerPoint
• Excel
• data analysis