Growth Marketing Manager – Direct Response

Responsibilities

• Own growth across a pod of 5-8 clients in our direct response/info marketing division.
• Lead a cross‑functional team—managing a media buyer, copywriter, and PM.
• Set the strategic direction for each client’s marketing—offer positioning, funnel strategy, creative direction, KPIs.
• Review performance across accounts and handle judgment calls that require strategic thinking.
• Lead client calls with a clear agenda, performance context, and recommendations.
• Ensure every client has documented goals and specific KPIs.

Requirements

• 5+ years in a marketing role—ideally in direct response, info/coaching, or performance marketing environments where you’ve owned client outcomes, not just deliverables.
• Demonstrated experience managing a team—this isn’t your first time being responsible for other people’s performance.
• Cross‑discipline marketing competency: you don’t need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them.
• Experience with offer strategy and positioning—pricing, packaging, and understanding what makes an offer convert in the info/coaching space.
• Clear written and verbal communication—you adapt how you communicate based on who you’re talking to.
• Experience working in async‑first environments.
• You use AI tools where they actually help—data analysis, research, consolidation—and you understand where they don’t.

Hard Skills

• direct response marketing
• performance marketing
• offer strategy
• funnel strategy
• KPI management
• data analysis
• copywriting
• media buying
• creative direction
• client outcome ownership

Soft Skills

• strategic thinking
• team management
• clear communication
• adaptability
• leadership
• agenda setting
• performance review
• cross‑discipline competency
• client relationship management
• decision making

Industry Keywords

• info marketing
• coaching
• offer positioning
• pricing strategy
• packaging strategy
• client goals
• performance context
• marketing funnel
• client calls
• async‑first environments

Tools & Technologies

• AI tools
• data consolidation tools
• research tools
• async communication platforms