Head of Event Marketing (Fully Remote)

• Develop annual strategies aligned with business objectives.
• Build integrated plans with audience segmentation.
• Create value propositions for delegates, exhibitors, and sponsors.
• Manage discovery, launch, growth, live delivery, and post-event phases.
• Oversee delegate acquisition, digital ads, CRM, and social campaigns.
• Drive ROI analysis and retention strategies.

Commercial & Digital Marketing:

• Achieve attendee targets and support sponsorship sales.
• Use SEO, SEM, automation, and analytics for demand generation.
• Optimize budgets and identify new revenue opportunities.

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, and revenue. They are a joint venture with Informa PLC and other partners, known for record-breaking events like LEAP and Cityscape, and foster a culture of collaboration, creativity, and teamwork.