Head of Marketing & Growth (m/f/d)

Marketing at WSCAD is about much more than running campaigns.
We are at a defining moment in our company's history. After introducing the world's first AI-powered Electrical CAD system, we are now launchingELECTRIX OS, an entirely new software category we callEngineering Intelligence.Our ambition is not simply to market another software product. We want to define and own a new category that will shape the future of engineering.
To achieve this, we are looking for a marketing leader who combines strategic thinking with hands-on execution. Someone who understands technology, can translate complex innovations into compelling business value, and knows how to turn thought leadership into measurable business growth.
You will lead our international marketing team of six people and work closely with Sales, Product Management, Business Development. You report directly to the CEO.

What awaits you – Your responsibilities:

Build a New Category

• Define and continuously refine WSCAD's market positioning.
• EstablishEngineering Intelligenceas a recognized category within the engineering software industry.
• Develop compelling messaging for customers, partners, analysts and industry media.
• Translate complex technical innovations into clear business value.

Thought Leadership

• Work closely with the CEO to develop industry-leading content.
• Transform research studies, keynote presentations, podcasts, customer success stories and product innovations into continuous marketing campaigns.
• Position WSCAD as one of the global thought leaders in AI-driven engineering.

Demand Generation & Growth

• Own the complete marketing funnel,from awareness to qualified pipeline.
• Develop and execute campaigns that generate high-quality business opportunities.
• Continuously optimize marketing performance based on measurable business outcomes rather than activity metrics.
• Ensure that every major piece of content is leveraged across multiple channels to maximize commercial impact.

Marketing Execution

• Move fast, turn ideas into execution quickly.
• Lead by example with a hands-on mentality.
• Prioritize speed, relevance and business impact over bureaucracy and perfection.

Leadership

• Lead, coach and inspire an international marketing team.
• Build a high-performance culture focused on ownership, accountability and continuous improvement.
• Foster close collaboration across Marketing, Sales, Product Management and Business Development.

What we expect – Your qualifications:

Build a New Category

• Define and continuously refine WSCAD's market positioning.
• EstablishEngineering Intelligenceas a recognized category within the engineering software industry.
• Develop compelling messaging for customers, partners, analysts and industry media.
• Translate complex technical innovations into clear business value.

Thought Leadership

• Work closely with the CEO to develop industry-leading content.
• Transform research studies, keynote presentations, podcasts, customer success stories and product innovations into continuous marketing campaigns.
• Position WSCAD as one of the global thought leaders in AI-driven engineering.

Demand Generation & Growth

• Own the complete marketing funnel,from awareness to qualified pipeline.
• Develop and execute campaigns that generate high-quality business opportunities.
• Continuously optimize marketing performance based on measurable business outcomes rather than activity metrics.
• Ensure that every major piece of content is leveraged across multiple channels to maximize commercial impact.

Marketing Execution

• Move fast, turn ideas into execution quickly.
• Lead by example with a hands-on mentality.
• Prioritize speed, relevance and business impact over bureaucracy and perfection.

Leadership

• Lead, coach and inspire an international marketing team.
• Build a high-performance culture focused on ownership, accountability and continuous improvement.
• Foster close collaboration across Marketing, Sales, Product Management and Business Development.

Language Skills

• Excellent written and spoken German and English skills.
• Ability to communicate confidently and effectively with internal and external stakeholders in both languages.

Language Skills

• Excellent written and spoken German and English skills.
• Ability to communicate confidently and effectively with internal and external stakeholders in both languages.

How Success Will Be Measured

Success in this role is not measured by the number of marketing activities completed. Instead, success means:

• WSCAD becomes recognized globally as the company behindEngineering Intelligence.
• Marketing generates a significant and measurable contribution to revenue growth.
• High-quality pipeline consistently increases.
• Thought leadership translates into market leadership.
• Marketing and Sales operate as one commercial team.
• Great ideas move from concept to execution within days,not months.

Why This Role Is Interesting

This is a unique opportunity to shape the future of engineering. Rather than joining an established category, you will help create one.

You will work directly with the CEO and leadership team on defining the future of AI-native engineering while building the global market presence of one of the industry's most innovative software companies.

Benefits

• Growing company
• Flexible working hours
• Home office
• Attractive salary package
• 30 days annual leave
• Individual onboarding program
• Company pension plan
• Capital-forming benefits
• High-quality advanced training
• Good working atmosphere and open feedback culture
• Motivated team and helpful colleagues
• Employee benefits
• Family-friendly company
• Ticket Plus Card (Edenred)
• JobBike

Benefits in Field Sales

Have we picked your interest?

Your HR contact a t WSCAD

Vanessa Riß
Telefon:
E-Mail:
WSCAD GmbH - Office Bergkirchen
Dieselstraße 4
85232 Bergkirchen

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