Head of Sales (DACH)

ReachPlayers is looking for a Head of Sales, DACH to build and scale our direct-to-brand business across the region, with Germany as the primary market.

This is a senior commercial role for someone who knows how to open doors with major brands, create new enterprise opportunities, and turn relationships into meaningful revenue.

We are not looking for someone to inherit a mature pipeline.

We are looking for someone who can build the market.

The Mission

Build ReachPlayers’ direct brand business across DACH into a predictable and scalable revenue engine.

You will own the commercial motion end-to-end: identifying priority accounts, opening relationships with senior brand decision-makers, building pipeline, closing new business, expanding successful customers, and helping establish ReachPlayers as a leading gaming media partner for brands across the region.

What You’ll Own

Build the Brand Network

Develop relationships with senior decision-makers at leading brands across Germany and the wider DACH region.

• Map and prioritize target accounts
• Open relationships with CMOs, VP Marketing, Heads of Media, Digital, Brand, and Innovation
• Generate senior-level meetings and new opportunities
• Build long-term relationships beyond individual campaigns
• Develop a strong network across the German marketing ecosystem

Generate New Brand Revenue

You will own new business from first conversation through close.

• Prospecting and pipeline development
• Qualifying enterprise opportunities
• Building commercial proposals
• Structuring pilot campaigns
• Negotiating and closing deals
• Expanding successful customers
• Building repeat and recurring revenue

Build the DACH Sales Motion

This is not only about closing individual deals.

You will help build a repeatable commercial engine for the market.

You’ll work on:

• Account segmentation
• Regional sales messaging
• Outreach strategies
• Commercial playbooks
• Objection handling
• Pipeline management
• Forecasting
• Local market positioning

You will work closely with Marketing, Creative, Product, and leadership to make ReachPlayers easier for enterprise brands to understand and buy.

Represent the DACH Market Internally

You will become the internal voice of the market.

You’ll help us understand:

• What enterprise buyers need
• Why brands hesitate to enter gaming
• What objections repeatedly appear
• What product or campaign capabilities buyers are asking for
• Which verticals and opportunities deserve greater investment

Your market insight should influence how ReachPlayers sells, markets, and develops its offering.

Who We Sell To

Our primary buyers include:

• CMOs
• Chief Digital Officers
• VP Marketing
• VP Brand
• Head of Media
• Head of Digital
• Head of Innovation
• Senior consumer marketing leaders

Our focus is on major and mid-market brands looking for new ways to reach younger audiences through gaming and new media.

What Success Looks Like

Within your first year, we expect you to:

• Generate meaningful new brand revenue
• Build a healthy enterprise sales pipeline across DACH
• Establish relationships with priority brands
• Win new enterprise customers
• Create repeat business from successful campaigns
• Build a repeatable regional sales process
• Improve ReachPlayers’ understanding of the DACH market
• Establish the foundation for further commercial investment in the region

What We’re Looking For

Must-Haves

• Strong track record in enterprise new business sales
• Experience selling directly to brands
• Existing relationships with senior brand-side marketing decision-makers
• Proven ability to generate your own pipeline
• Strong commercial and negotiation skills
• Experience selling complex, innovative, or emerging solutions
• Confidence selling to senior executives
• Strong understanding of the German market
• Fluent German
• Excellent English
• High ownership and ability to work independently

Strong Advantages

Experience in one or more of the following is highly valuable:

• Gaming advertising
• AdTech
• Digital media
• Branded content
• Media platforms
• Enterprise SaaS
• Innovation solutions
• Selling to CMOs and senior marketing leaders
• Startup or scale-up environments
• Building a new market or territory from zero

This Role Is Probably Not for You If…

• Your experience is primarily account management
• You depend heavily on inbound leads
• You have mainly sold through agencies rather than directly to brands
• You cannot demonstrate relationships with senior brand decision-makers
• You prefer environments where pipeline, positioning, and processes are already built
• You are uncomfortable selling a new category that requires customer education
• You focus more on activity volume than commercial outcomes

What Your First Months Could Look Like

First 30 Days

Learn ReachPlayers’ product, customers, case studies, and commercial positioning.

Map the DACH market, identify priority accounts, activate your network, and start building senior-level conversations.

First 60 Days

Build an active pipeline, establish a consistent prospecting motion, secure meetings with priority brands, and begin developing commercial opportunities.

First 90 Days

Own the DACH sales motion independently, progress multiple qualified opportunities, establish clear market learnings, and begin converting pipeline into revenue.

About ReachPlayers

ReachPlayers helps brands activate inside gaming environments through scalable and measurable advertising experiences.

We operate at the intersection of gaming, media, technology, advertising, and creativity , helping major brands reach audiences in the environments where they increasingly spend their time.

We believe gaming is becoming a serious media channel for global brands.

Our job is to make entering that channel simpler, safer, and more scalable.

Why Join

This is an opportunity to build something rather than inherit it.

You will have significant ownership over one of ReachPlayers’ strategic markets and the opportunity to shape how we sell, position, and grow across DACH.

If you know how to open enterprise doors, build trusted senior relationships, and turn a new market into revenue, we’d like to hear from you.