Head of Sales & Field Force (m/w/d)

Farmina Pet Foods is a fast-growing international company specializing in premium pet nutrition , combining nature and science to develop high-quality diets for dogs and cats. With a strong commitment to research, innovation, and animal wellbeing, Farmina is expanding rapidly across Europe.

To further accelerate our growth with our brands N&D and Vet Life in Germany/Austria , we are looking for a commercially driven Head of Sales & Field Force (m/w/d) to lead our regional sales organization and drive market expansion.

In this key leadership role, you will be responsible for defining and executing the commercial strategy for Germany and Austria , managing strategic customer relationships, and leading a high-performing field sales team across the pet specialty, veterinary and breeder channels .

This position offers the opportunity to shape Farmina’s growth in two strategically important markets , working closely with international leadership and cross-functional teams.

Your Responsibilities

Lead and Develop the Sales Organization

• Lead, coach, and develop the field sales organization across Germany and Austria , including key account managers and regional sales representatives.
• Define clear sales targets, KPIs, and performance standards.
• Build a high-performance sales culture focused on growth, accountability, and collaboration .

Drive Strategic Customer Partnerships

• Develop and expand relationships with key customers across pet specialty retailers, veterinary clinics, and distribution partners .
• Lead negotiations and commercial agreements with major retail partners and distributors.
• Establish long-term strategic partnerships that drive sustainable growth.

Execute the Regional Growth Strategy

• Implement and further develop Farmina’s commercial strategy for Germany and Austria .
• Identify and unlock new growth opportunities across relevant sales channels.
• Ensure strong market execution, distribution expansion, and brand visibility.

Cross-Functional Leadership

• Work closely with marketing, supply chain, veterinary education, and trade marketing teams to ensure consistent brand execution and commercial success.
• Translate market insights and sales data into actionable strategies to optimize performance.

Represent the Brand

• Represent Farmina at industry events, trade fairs, and key customer meetings .
• Strengthen Farmina’s reputation as a science-driven premium pet nutrition brand within the professional community.

Your Profile

• Bachelor’s degree in Business Administration or a comparable field
• Proven leadership experience in sales management and field force leadership
• Strong background in B2B sales within FMCG, pet food, veterinary products, or specialty retail
• Experience managing strategic accounts, retail partnerships, and distribution networks
• Strong commercial mindset combined with analytical thinking and strategic vision
• Excellent communication, negotiation, and relationship-building skills
• Fluent German and English language skills
• Additional language skills such as Italian or French are considered an advantage

What We Offer

• A strategic leadership role within a fast-growing international premium brand
• The opportunity to shape Farmina’s expansion in Germany and Austria
• Competitive salary package including performance-based bonus
• Company car, laptop, and mobile phone
• A dynamic and entrepreneurial international working environment

Farmina Pet Foods is committed to providing an inclusive and diverse working environment. All qualified applicants will receive consideration for employment regardless of gender, gender identity, nationality, ethnic origin, religion or belief, disability, age, or sexual orientation