Integrated Campaign Manager – Higher Education

Stellenbeschreibung:

Own annual and quarterly campaign planning for the Higher Education vertical
Align campaign priorities to new-logo, renewal, and expansion goals
Map buyer evaluation paths and identify gaps in messaging, content, and offers
Translate competitive dynamics, procurement considerations, and Higher Education buying patterns into campaign narratives, timing, and messaging
Develop audience and messaging plans by buyer role with Product Marketing
Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital campaigns
Write and edit campaign copy for email programs, landing pages, webinar promotions, and related assets
Build and manage campaigns in HubSpot or comparable marketing automation platforms, including segmentation, workflows, and reporting
Coordinate with paid media agency partners on campaign themes, targeting, and performance reviews
Align campaign timing and messaging with SDR outbound sequencing and connect engagement to qualified pipeline
Partner with Events on conferences, field events, and webinar programs
Partner with Marketing Operations on lead flow, scoring, attribution, and measurement
Represent Higher Education campaign strategy and performance in planning sessions and quarterly business reviews
Adapt strategy and messaging for regional buying cycles and procurement norms with the EMEA/APAC Campaign Manager
Own the campaign scorecard, including sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency
Use generative AI tools for account and persona research, campaign drafting, and synthesis of SDR and win/loss insights
Define success measures before launch and recommend changes based on funnel performance

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience
5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical
Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting
Hands-on experience with HubSpot or a comparable marketing automation platform
Experience with Salesforce or a comparable CRM
Experience tracking campaign performance against pipeline and revenue metrics
Experience presenting campaign performance data to stakeholders outside marketing
Strong project management skills
Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to discuss
Experience marketing to higher education or another committee-driven, cycle-bound buying market
Experience running campaigns against an entrenched incumbent
Familiarity with LMS ecosystems such as Canvas, Blackboard, and Moodle

Core Competencies

Demonstrates expertise in campaign planning and execution within the Higher Education sector, leveraging marketing automation tools like HubSpot and AI technologies for enhanced performance tracking and audience engagement. Proven ability to align campaign strategies with business goals and effectively communicate results to stakeholders.