Intern Direct marketing (Mandatory Internship)

Stellenbeschreibung:

Life is always about becoming… Becoming means going on a journey to be the best version of our future selves. While we discover new things, we will face challenges, master them and grow beyond our individual limits.

Apply for a job at Mercedes-Benz and find your individual role and workspace to unleash your talents to the fullest. Empowered by visionary colleagues who share the same pioneering spirit. Joining us means becoming part of a global team that aims to build the most desirable cars in the world. Together for excellence.

Job-ID: MER00042C1

Who are we?
Our One-to-One Marketing team designs the direct and individual approach for our Mercedes-Benz Cars customers regarding Digital Extras, Apps and Software. We place particular focus on communication via apps and vehicle systems, where we transmit targeted recommendations and individually optimised messages based on data – e.g. via the Mercedes-Benz App or directly via the software in our vehicles.
We are a highly motivated team and look forward to your support and your contribution to team spirit. We work on an equal footing on implementable solutions with direct customer experience and measurable success.

These challenges, among others, await you:

Creation of individual, case-based communication for Digital Extras, Apps and Software – case-related, automated or context-based
Definition of (new) customer experiences, testing new channels and distribution possibilities
Management of channel-specific possibilities in segmentation, tracking and distribution using A/B tests
Success measurement, derivation of lessons learned and direct application in further communication
Ensuring brand-appropriate communication via Mercedes-Benz's own channels
Orchestration of in-car/in-app channels and planning via our direct communication tool

Your goal: Rapid implementation of customer-oriented and service-oriented communication.

What we offer:

A dynamic and innovative working environment
The opportunity to participate in exciting projects and contribute your own ideas
Support from an experienced and motivated team
Insights into the latest trends and technologies in marketing and communication

The mandatory internship can start from September 2026 with a total duration of 6 months or shorter.

Degree programme in (digital) marketing, communication / media studies, economics or a related field
Interest in digital media and technologies
Creativity and enjoyment in developing communication campaigns
Analytical skills and a structured way of working
Proficiency in written and spoken German and English
You are proficient in communication tools (MS Teams and MS Office)
Initial experience in digital/data-driven marketing desirable
Initial experience in international projects desirable

Please note that your internship at this location must include a mandatory component.

What else is important to us:
In line with our philosophy, success is not achieved alone but as a team. Therefore, we not only give students the opportunity to listen, but above all to participate and think ahead. For this reason, you should bring strong teamwork and communication skills, as well as creativity and a desire to contribute your ideas.

Additional Information:

We look forward to receiving your online application, including a resume, cover letter, certificates, current certificate of enrollment stating your semester, proof of mandatory internship if applicable, and proof of the standard period of study. Please remember to mark your documents as "relevant for this application" in the online form and observe the maximum file size of 5 MB.

You can find further information on the hiring criteria here.

Severely disabled applicants and applicants with equivalent status are welcome! The representative for severely disabled employees ( ) will gladly support you in the application process.

HR Services will be happy to help you with any questions you may have about the application process. You can reach us by email at or by phone at 0711/ (Mon-Fri 10am-12pm & 1pm-3pm).