Marketing Director

Marketing Director DENS HUB

As a leader of the DENS HUB Marketing Department, directly reporting to the General Manager and part of the leadership team.

DENS HUB includes Denmark, Germany, Sweden, and Switzerland.

We operate in 7 countries, shipping to Austria, Finland, and Norway.

Responsibilities

• Drive overall Brand Awareness of Sephora in all our Markets.
• Increase Traffic in both Physical and Online Stores.
• Develop and implement marketing strategy to increase market share and brand awareness through 3 main areas.

Full Funnel Media

• Develop and execute a holistic, data-driven media strategy spanning all stages of the marketing funnel, from awareness to conversion and advocacy.
• Oversee the planning, budgeting, and optimization of all paid media channels (e.g., search, social, display, programmatic, video, affiliate marketing) to maximize ROI and achieve performance targets.
• Lead the strategy for organic media growth, including SEO & GEO, content marketing, and influencer partnerships, ensuring alignment with overall business objectives.
• Implement advanced attribution models to accurately measure the impact of various media touchpoints and optimize spend across channels.
• Continuously monitor market trends, competitor activities, and emerging media platforms to identify new opportunities and maintain a competitive edge.
• Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams.
• Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness.
• Close collaboration with the Digital team in regards of Performance Marketing.

PR, Influencer Marketing & Events

• Lead and direct PR & Influencer strategies to ensure a strong presence and maintain relevance in all HUB countries.
• Plan and manage sponsorships, branded events, and large-scale consumer activations, including strong activations for our network growth like new store openings.
• Develop event themes, content, and experiences that align with marketing objectives and target audience interests.
• Oversee all logistical aspects of event management, from vendor selection and budget management to on-site execution and post-event analysis.
• Implement robust measurement frameworks to evaluate event ROI, lead generation, and brand perception impact.
• Explore innovative virtual and hybrid event formats to expand reach and engagement.
• Craft and execute a proactive PR strategy that enhances brand reputation, drives thought leadership and secures high-impact media coverage in target publications.
• Build and maintain strong relationships with key journalists, industry analysts, influencers, and media outlets.
• Oversee crisis communications planning and execution in close collaboration with European headquarters, ensuring effective and timely responses to protect brand integrity.
• Develop compelling narratives and messaging that resonate with diverse audiences and support overall brand positioning.
• Manage external PR agencies, ensuring alignment with strategic goals and measurable results.

Animation Plan & Partner Activation

• Define Annual Sephora Animation Plan as basis for Trade Marketing execution considering local requirements.
• Define and implement a comprehensive and aligned Marketing Plan with our Department Store partners incl. planning of joint events and/or activations in different locations (e.g., placements, visibility).
• Align retail media investments into partner networks with other streams (e.g., Digital, Offer).

Leadership & Stakeholder Management

• Emphatic personality promoting an open feedback culture and creating psychological safety for the team.
• Lead with clarity and accountability, especially under pressure.
• Motivating & energizing and naturally celebrating our successes.
• Coach, develop and lead the team and build strong succession plans.
• Close collaboration with the DENS and European Head Quarter.
• Collaborate with other Sephora Markets to receive & share best practices.
• Team player of nature and helps others grow.
• Cultivates creativity and disruptions.
• Create a culture of high performance with clear expectations.

Qualifications

• A bachelor's degree in Marketing, Business Administration or a related field.
• At least 10 years of profound experience as Marketing Director or similar.
• A proven track record of developing and executing successful full-funnel marketing strategies that drive measurable business results.
• A deep expertise in digital media, SEO, content marketing, public relations, influencer marketing, event management and first experience with AI (e.g., GEO).
• Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels.
• Demonstrated ability to build, lead, and inspire high‑performing teams.
• Willingness to travel.
• Profound knowledge of MS Office, especially Excel & PowerPoint.
• Fluent in English is a must, German language is an advantage.

Benefits

• Community in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Sephora celebrates diversity and is committed to creating an inclusive environment for everyone.