Marketing Manager – Life Sciences

• Own the end-to-end transition of the website and country sites
• Define site architecture, taxonomy, and content strategy
• Write and optimize SEO-driven web content and metadata
• Design and build pages in Umbraco CMS (v13)
• Manage redirects, analytics, and post-launch optimization
• Partner with global teams on campaign URL updates and site governance
• Support launch and hypercare phase troubleshooting
• Plan and execute integrated marketing campaigns, both digital and traditional
• Own content strategy across web, blogs, and social media
• Create compelling sales and promotional collateral
• Analyze campaign performance and optimize strategies
• Support conferences, trade shows, and brand promotions
• Work cross-functionally with global marketing and leadership teams
• Align campaigns with corporate branding and messaging
• Partner with country site owners to scale content internationally
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Highly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%
• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industry
• Direct sales lead generation experience
• Knowledge of MS CRM
• Full-time availability, Monday-Friday, 8 a.m.-5 p.m., with overtime as needed

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns, optimizing web content for SEO, and managing content strategy across various platforms. Proficient in collaborating with global teams to enhance brand identity and drive lead generation in the life sciences industry.

Highest-signal resume keywords

• Integrated Marketing Campaigns
• SEO-Driven Web Content
• Umbraco CMS (v13)
• Lead Generation
• Life Sciences Industry Knowledge

ATS Optimization Keywords

Hard Skills

• Content Strategy
• Web Analytics
• Campaign Performance Analysis
• Social Media Campaign Development
• Sales Collateral Creation

Soft Skills

• Proficient Communication Skills
• Highly Organized
• Creative Mindset
• Excellent Time Management

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Communications

Industry Keywords

• Business-to-Business Marketing
• Professional Services Marketing
• Insourcing Model
• Recruiting Services
• Global Brand Identity

Tools & Technologies

• MS CRM
• Marketing Tools and Platforms