Marketing Specialist, Events

The Marketing Specialist Events is responsible for planning, coordinating, and executing events as a strategic marketing and demand‑generation channel. The role owns SCIENION’s events and additionally coordinates and drives all multi‑brand BICO events and BICO’s overall event strategy. This position ensures events are executed to maximize return on investment (ROI) , generate high‑quality leads to support sales, and showcase SCIENION’s and BICO’s offerings in a compelling, consistent, and professional way. The role operates globally and works cross‑functionally with Sales, Product Management, Marketing, and other BICO teams to ensure strong alignment, measurable impact, and continuous improvement.

Primary Responsibilities

• Drive the events strategy for SCIENION on a global level, ensuring events support business goals, product positioning, and sales priorities together with Product Management.
• Coordinate multi‑brand BICO events globally, acting as the central point of contact across brands to align objectives, messaging, booth concepts, staffing, and execution.
• Plan, manage, and execute events end‑to‑end (tradeshows, conferences, partner events, physical and virtual), including timelines, logistics, vendors, sponsorships, and on‑site execution.
• Maximize ROI from events by setting clear objectives, defining success metrics, tracking spend, and continuously optimizing event formats, presence, and execution.
• Drive lead generation from events in close collaboration with Sales and Marketing, ensuring efficient lead capture, qualification, follow‑up processes, and post‑event reporting.
• Develop compelling event concepts and booth experiences that clearly communicate SCIENION and BICO value propositions and attract qualified prospects.
• Manage the event budget, including forecasting, cost tracking, and ROI reporting per event and across the annual calendar.
• Own the event calendar, ensuring proper prioritization, resource planning, and staffing for all events.
• Collaborate cross‑functionally with Product Management, Sales and Marketing to align messaging, pre‑event promotion, and post‑event follow‑up.
• Coordinate with external vendors and agencies (booth builders, logistics partners, event organizers, freelancers) to ensure high‑quality delivery.
• Maintain, manage, and order event‑related marketing inventory (booth elements, printed materials, banners, giveaways, demos, display materials).
• Support development of standard tools, processes, and templates for event planning, execution, and ROI measurement across SCIENION and BICO.
• Travel to selected key events to manage on‑site execution and support booth staff.
• Contribute to continuous improvement initiatives by gathering feedback from Sales, brand teams, and event participants.
• Support internal communication and knowledge sharing around events, best practices, and performance insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in event marketing, preferably in B2B environments; experience in life sciences, biotechnology, or lab automation is a strong plus.
• Proven experience managing tradeshows, conferences, and complex events, ideally including multi‑stakeholder or multi‑brand settings.
• Strong understanding of events as a lead generation and ROI driven channel, with experience tracking costs, leads, and outcomes.
• Demonstrated ability to negotiate with tradeshow organizers, booth builders, and vendors, including contracts, pricing, and sponsorship packages to optimize value and ROI.
• Fluent in English and German, both written and spoken.
• High level of computer literacy, including MS Office; experience with CRM systems (e.g. Hubspot) and project management tools is an advantage.

The ideal candidate s a strong communicator with a proactive, hands‑on mindset, who works in a structured and reliable way. You take ownership, manage multiple priorities in parallel, and collaborate effectively with both internal and external stakeholders. Willingness to travel to selected key events is required.