Performance Marketing Lead – African Markets

About the role

As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.

This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.

You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross‑functional leadership to align media investment with business priorities in one of the world’s most dynamic and high‑potential growth regions.

What you’ll be doing

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long‑term scaling roadmap
• Shape brand presence at scale — collaborate on the strategic brand‑building initiatives — including above‑the‑line, OOH, and large‑scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long‑term recognition and trust in key markets
• Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day‑to‑day execution
• Influence cross‑departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
• Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest‑value growth levers
• Champion a data‑driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
• Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward‑looking insights, and strategic recommendations that inform company‑wide growth decisions

What you’ll bring

• 5+ years of experience in performance marketing or user acquisition
• Fluency in English, French or Portuguese would be an advantage
• Strong expertise with major performance marketing platforms
• Advanced analytical mindset with the ability to turn data into decisions
• Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
• Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast‑paced, dynamic environment

Even better if

• Experience in finance, gaming, or highly regulated digital industries
• Experience working with both web and app acquisition at scale
• Prior exposure to fast‑growing, performance‑driven environments

Tech Stack / Role Specific Tools

• Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms
• Experience working with OOH, DOOH, PR, Brand initiatives
• Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava
• Product Analysis Stack: BI tools, Metabase/Tableau/Power BI

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.