Performance Marketing Manager (f/m/d) Paid Social

Performance Marketing Manager (f/m/d) – PlanCraft

At PlanCraft, we build the backbone of European trades by delivering a practical SaaS solution for contractors and tradespeople. We combine modern software with smart AI features to enable fast, efficient work while eliminating unnecessary administrative overhead.

Your Responsibilities

• Own the performance of Paid Social channels end‑to‑end – from setup and execution to optimisation and reporting.
• Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g., CPA, ROAS, pipeline impact).
• Analyse campaign performance and translate data into actionable insights to improve results.
• Run structured experiments (A/B tests) and scale successful approaches within your channel.
• Collaborate closely with Brand, Content, and RevOps teams to improve creatives, messaging, and funnel performance.
• Support the development of tracking, attribution, and reporting setups to enable reliable decision‑making.
• Identify and test new opportunities within your channel to unlock additional growth.
• Stay up to date with platform developments, trends, and automation or AI‑driven improvements.

Your Profile

Must‑haves

• 2–3+ years of hands‑on experience in performance marketing in a data‑driven environment.
• Deep expertise in the main Paid Social channels (e.g., Meta, TikTok, LinkedIn), ideally within a larger performance marketing team.
• Proven experience owning and optimising campaigns within your channel with clear performance impact.
• Strong analytical skills and the ability to derive actionable insights from data.
• Experience with common tracking and analytics tools (e.g., GA4, Google Tag Manager or similar).
• Experience running structured tests and applying data‑driven optimisation approaches.
• Solid understanding of performance metrics across the funnel.
• Structured, proactive, and solution‑oriented working style.
• Strong ownership mindset and ability to work independently within your scope.
• Strong communication skills in English (C1/C2 level).

Nice‑to‑haves

• Experience in SaaS or B2B tech environments.
• Exposure to additional paid channels beyond social.
• Experience with attribution models or more complex tracking setups.
• Experience supporting international campaign scaling.
• Interest in applying AI tools to improve campaign performance and efficiency.

Benefits

• Team spirit: four major team event weeks per year, flexible on‑site/remote formats, and a strong recognition culture.
• Ownership: empowered to make meaningful decisions in a flat hierarchy.
• Learning & Growth: personal development budget, feedback culture, and targeted enablement formats.
• AI Enablement: internal tools and workflows are AI‑enabled; ChatGPT+ license provided.
• Tech & Tooling: MacBook, premium headphones, and all necessary hardware and software.
• Flexibility: hybrid or on‑site work, optional global relocation up to 2 months.
• Time Off: 30 vacation days per year (based on a 5‑day week) plus December 24 off, Urban Sports Club membership subsidy, and internal sport meetups.
• Mobility: lease a bicycle with subsidised public transport tickets.
• International Environment: team members across Europe; English is internal language.

We welcome people of all backgrounds, identities, abilities, and experiences. Diversity makes us better.