Principal Program Manager, Digital Customer Acquisition (m/f/d)

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Principal Program Manager, Digital Customer Acquisition (m/f/d)

Berlin, Germany - Hybrid

At Sonova, we are redefining how people access hearing care. In this highly visible role, you\'ll lead the development of a new digital customer acquisition platform, shaping strategy, product, processes, and technology from the ground up. You\'ll work across Product, Engineering, Marketing, Analytics, and external partners to create a completely new way of connecting customers and hearing care providers.

What you\'ll do

• Lead the design and implementation of a new digital customer acquisition business model and platform
• Build the processes, governance, reporting frameworks, commercial logic, and measurement capabilities needed to operate a successful digital business at scale
• Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams
• Partner with development teams as Product Owner to translate business needs into scalable digital solutions
• Establish data, reporting, and performance measurement frameworks to support growth and decision-making
• Influence senior stakeholders and align diverse teams around a shared vision and roadmap

What you\'ll bring

• 15+ years of experience in digital product management, digital business building, platform development, or related fields
• Proven success building products, platforms, business models, or operating structures from scratch
• Strong experience leading large-scale, cross-functional strategic programs
• Deep understanding of digital marketing, online customer acquisition, conversion optimization, UX, and MarTech ecosystems
• Track record of driving execution in ambiguous, fast-moving environments
• Exceptional stakeholder management skills with the ability to influence senior leaders and align diverse teams
• Fluent English and strong German language skills

This is a unique opportunity to shape a major strategic growth initiative within a global market leader.

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

• 30 days of paid annual leave
• Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
• Company Urban Sports Club membership
• Mobility allowance for relocation if you are relocating to join our team #LI-NB1

Sonova is an equal opportunity employer.