Product Manager (m/f/d) – New Business Area

We are a family-run company based in Hagen / Westphalia and employ more than 145 people. As one of Germany's leading rental companies for work platforms, bridge inspection equipment, telescopic and forklift trucks, we rent out almost 1.700 work platforms and vehicles - mainly in North Rhine-Westphalia. Our company has grown steadily in recent years and continues to expand.

Product Manager (m/f/d) full-time

About the role

You don't just want to manage – you want to shape things. At Cramer Arbeitsbühnen, you get the rare opportunity to build an innovative rental offering from the ground up: from the initial market analysis to the successful launch of a technical product that appeals to a broad and diverse customer base. Reporting directly to management, you'll benefit from short communication channels, genuine creative freedom, and the backing of an experienced company. Your tasks: You will develop a new business area in the rental sector from the ground up – the concept, structures, and processes will be largely shaped by you. You will systematically analyze markets, target groups, and competitors, deriving concrete recommendations for action. You will develop a go-to-market strategy and oversee its implementation from planning to market launch. You will manage pilot projects: planning, execution, and evaluation – and you'll quickly learn from what works (and what doesn't). You will bring an external perspective and a fresh viewpoint to an established team and constructively question existing practices. You will independently prepare decision‑making documents and reports for management.

Your profile

• Completed Bachelor's degree in Business Administration, Industrial Engineering, Marketing or a comparable field – or a convincing alternative such as a commercial apprenticeship. or electrical engineering training with professional experience in a commercial setting.
• 1–3 years of professional experience, ideally in an entrepreneurial role: product management, business development, strategy, or consulting.
• Analytical thinking meets strong implementation skills – you can read data and derive decisions from it, not just write reports. Personal responsibility is not just a buzzword for you: you take initiative, structure things yourself, and don't wait for finished concepts.
• Strong communication skills – internally and externally, written and verbal; You can explain complex issues simply.
• Knowledge in the areas of rentals, mobility services, or related industries is a plus, but not a requirement.

What we offer

Genuine creative freedom – you build something new, not a staff role in a predefined environment. Short decision‑making processes directly to management – your ideas don't get stuck in a queue. A well‑established, down‑to‑earth team with many years of industry experience that supports you without restricting you. Development opportunities: Those who build a business area grow with it – both professionally and in terms of responsibility.

More information by phone: + / 933‑560