Product Marketing Manager – Intelligence

Stellenbeschreibung:

Define positioning, messaging, and market narrative for Momentum and Insights
Translate product and engineering releases into market-facing stories for CAOs, VPs of Advancement, and gift officers
Own the S2 pipeline goal alongside Demand and diagnose and fix pipeline shortfalls
Develop campaign audiences, messaging, and campaign briefs in partnership with Demand
Partner with Sales on competitive positioning, objection handling, proof points, and pricing narrative
Own go-to-market plans for significant Momentum and Insights launches
Define launch audience, message, channel plan, and Sales messaging
Track market and competitive intelligence and apply it to campaigns and sales conversations
Collaborate with other product-line PMMs to maintain coherent positioning across Virtuous
Engage directly with prospects, customers, analysts, and executive stakeholders
Use AI tools for research, content development, and campaign creation

Requirements

5+ years of experience in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company
Real accountability for pipeline or bookings
Experience owning go-to-market strategy end to end, including positioning, messaging, campaign strategy, and sales enablement
Comfort partnering with channel-execution teams such as paid, SDR, field, email, and direct mail without running those channels
Track record of presenting to prospects, customers, or analysts
Strong written and verbal communication skills
Ability to brief a sales team and interface with executive leadership
Fluency with AI tools for everyday research, positioning, and content workflow
Comfort with ambiguity and working on a lean team
Nice to have: experience in nonprofit tech, higher education, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch

Core Competencies

Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on positioning, messaging, and campaign development. Proficient in leveraging AI tools for research and content creation while effectively collaborating with sales and executive teams.