Senior Product Marketing Manager, Master of Messaging, Product Whisperer, Captain of Customer Voice

Stellenbeschreibung:

Own product marketing execution across the full RTA Fleet360 portfolio within RTA's broader marketing strategy
Serve as the hub between Product, Sales, Marketing, Customer Success, and Support
Conduct customer, market, product-usage, and competitor research to identify trends and opportunities
Refine product positioning and messaging across teams
Audit and update website content for consistent product messaging
Develop positioning and messaging for RTA partnerships and integrations
Develop and publish product demo videos, workflow videos, imagery, and other product-marketing assets
Own go-to-market execution for RTA products and features
Define launch success measures with Product
Project manage product launches, marketing strategy, tactics, deliverables, owners, timelines, and expectations
Prepare Sales, Customer Success, Support, and Marketing for launches with positioning, messaging, training, and tools
Own the expansion/upsell pipeline plan and quarterback campaigns with Demand Generation and in-product motions
Develop Sales and Customer Success enablement content, including feature pages, battlecards, talk tracks, buyer enablement, and launch materials
Drive awareness and activation of underused and retention-correlated features through release communications, in-app messaging, and usage-data-targeted adoption campaigns
Track product adoption by customer accounts and users
Own value-reinforcing customer lifecycle communications across onboarding, nurture, product updates, and renewal support
Build and scale customer proof programs, including case studies, testimonials, reviews, references, and advisory boards
Support user conferences, webinars, roadshows, training, and certification content
Address Sales and Customer Success feedback and fill buyer and customer journey gaps
Manage and track asset usage, message delivery, internal confidence, and market response
Conduct customer interviews and qualitative research
Partner with Sales on win/loss insights
Deliver continuous competitive intelligence
Use product-usage, customer, CRM, and campaign data to identify adoption opportunities, validate messaging, target segments, and measure results
Report to the Sr Manager, Marketing

Requirements

10+ years of Product Marketing experience
Required experience in GovTech or Fleet Management SaaS
Demonstrated experience owning product and feature launches from go-to-market planning through organizational readiness and market execution
Hands-on experience conducting customer interviews and translating customer insight into positioning, messaging, campaigns, and enablement
Experience driving or quarterbacking expansion/upsell pipeline programs in partnership with Demand Generation, Sales, Customer Success, and Product
Strong analytical skills and experience using customer, product-usage, CRM, and market data to inform decisions and measure adoption and impact
Proficiency with CRM platforms such as HubSpot
Proficiency with call-recording/conversation-intelligence tools such as Gong
Proficiency with project-management tools such as Asana or comparable platforms
Exceptional written and verbal communication skills
Ability to turn complex product capabilities into clear, differentiated stories for multiple audiences
Proven ability to influence and drive cross-functional work without direct authority
No degree requirement; relevant experience and demonstrated capability matter most
Ability to sit or stand for extended periods
Ability to work at a computer for prolonged periods
Ability to travel approximately 15-20% based on business needs
Must not require student visa sponsorship; RTA cannot provide sponsorship
Employment may be contingent upon successful completion of a background check and other pre-employment screenings

Core Competencies

Demonstrates extensive experience in Product Marketing, particularly within GovTech or Fleet Management SaaS, with a strong focus on go-to-market execution, customer insights, and cross-functional collaboration. Proficient in leveraging data analytics to inform marketing strategies and drive product adoption.