Senior Content, Customer Marketing Manager

Stellenbeschreibung:

• Build and manage an editorial roadmap aligned with Grant Street Group’s priorities
• Decide which stories to tell, for whom, and in what format
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content
• Create a repeatable process for identifying customer outcomes and proof points
• Develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing
• Draw out points of view from executives and subject-matter experts and turn their expertise into market-facing content
• Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS
• Own communications, response capture, analysis, reporting, and insight-sharing for voice-of-client programs
• Establish standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement
• Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events
• Use engagement, conversion, pipeline influence, and customer participation data to improve the program
• Set strategy, build practical processes, and create high-quality content for Grant Street Group’s market presence and client relationships

Requirements

5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline
Ideally, experience in enterprise software or another complex market
Portfolio demonstrating original thought leadership and credible customer storytelling
Excellent writing, developmental editing, and interviewing skills
Ability to make technical or operational subjects clear without flattening their substance
Experience building a content, advocacy, reference, or customer-engagement program from the ground up
Strong customer-facing judgment
Ability to work directly with executives, Sales, Product, Client Success, and public-sector clients
Ability to create structure amid ambiguous inputs, busy stakeholders, and persistent approval processes
Working knowledge of SEO and emerging answer-engine and AI-search practices
Sound judgment about using AI to improve research and workflow
Ability to manage multiple priorities and external contributors while remaining hands-on
Up to 10% travel availability
Experience marketing to state or local government audiences or working in GovTech is a bonus
Experience with customer reference, advocacy, NPS, client communications, or retention programs is a bonus
Familiarity with long, relationship-driven sales cycles and credibility-focused markets is a bonus

Core Competencies

Demonstrates expertise in B2B content marketing and editorial strategy, with a strong focus on creating high-quality, market-facing content that drives customer engagement and advocacy. Proficient in managing complex projects and collaborating with cross-functional teams to enhance client relationships and program effectiveness.