Regional Marketing Manager , DACH SMB

Job Description

Role: Regional Marketing Manager, DACH (SMB) within LinkedIn Talent Solutions (LTS) supporting hiring solutions for SMB segment in Germany, operating in a hybrid model between home and office.

Location: Munich, Germany (hybrid work).

In this role you will own the marketing strategy for SMB hiring in the DACH region, partnering with global and regional teams across Growth Marketing, Product Marketing, and Integrated Marketing. You will lead delivery of integrated campaigns, partner programs and targeted activations, ensuring plans are locally relevant and commercially impactful. Your accountabilities include translating strategy into execution, driving revenue acceleration and increasing SMB penetration across partner and self-serve channels.

Responsibilities

• Own DACH SMB marketing strategy and execution, identifying high- impact growth opportunities and translating them into focused, commercially driven programs.
• Lead a small set of high- impact initiatives that shift SMB consideration and drive adoption across sales and partner channels.
• Orchestrate coordination across sales, partner, and self-serve channels, aligning Product, Growth, and Integrated Marketing into a cohesive GTM plan.
• Prioritize investments and allocate resources based on data, market insight and expected ROI, with clear accountability for overall DACH SMB growth and penetration.

Basic Qualifications

• BA/BS degree or equivalent experience.
• 5+ years of experience in marketing and/or business strategy.

Preferred Qualifications

• Experience marketing to SMB audience.
• Experience in a SaaS-based environment.

Suggested Skills

• Strategic Planning
• Stakeholder Management
• Content Creation
• Project Management