Senior Ad Operations – AdOps

Stellenbeschreibung:

Set up, launch, manage, and optimize programmatic advertising campaigns across DSPs such as DV360, The Trade Desk, Amazon DSP, and similar platforms
Manage campaign structure including advertisers, insertion orders, line items, creatives, budgets, bids, targeting, frequency caps, and flight dates
Monitor daily campaign delivery, pacing, spend, performance, and KPIs
Optimize campaigns toward CPM, CPC, CPA, CTR, viewability, completion rate, conversions, and ROAS objectives
Manage audience, contextual, geographic, device, inventory, placement, and supply-source targeting
Troubleshoot campaign underdelivery, overspend, low win rates, creative issues, tracking discrepancies, and inventory limitations
Analyze DSP reporting and identify opportunities to improve campaign performance and media efficiency
Manage and validate pixels, conversion tracking, click trackers, impression trackers, and third-party measurement
Work with programmatic inventory across display, video, mobile app, CTV, and other digital formats
Understand and troubleshoot the programmatic buying flow between DSPs, SSPs, exchanges, publishers, and measurement vendors
Work with internal commercial and technical teams on campaign requirements, inventory availability, targeting, and performance
Prepare campaign reports and communicate performance, issues, and optimization actions to internal and external stakeholders
Maintain accurate campaign documentation and ensure campaigns are launched and managed according to agreed requirements and deadlines

Requirements

3+ years of hands-on programmatic campaign management / Ad Operations experience
Strong practical experience with at least one major DSP, preferably Google DV360
Experience creating and managing campaigns directly inside a DSP rather than only reviewing reports
Strong understanding of programmatic advertising, including RTB, DSPs, SSPs, exchanges, auctions, CPMs, bid floors, and targeting
Experience with campaign pacing, budget management, bidding, optimization, and troubleshooting
Understanding of display and video advertising formats and creative specifications
Strong analytical skills and ability to make optimization decisions based on campaign data
Advanced Excel / Google Sheets skills
High attention to detail and ability to manage multiple campaigns simultaneously
Strong written and verbal English communication skills
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
Must have a player/coach mentality, willing to both execute and lead
Ability to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research-minded, data-informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and a love of online culture
Thrives in a start-up culture
Preferred: Experience with DV360, The Trade Desk, Amazon DSP, Xandr, Yahoo DSP, or similar platforms
Preferred: Experience with CTV, video, and mobile app campaigns
Preferred: Understanding of OpenRTB, VAST, Prebid, ads.txt/app-ads.txt, sellers.json, and supply-chain concepts
Preferred: Experience with third-party verification and measurement platforms such as DoubleVerify, IAS, or similar solutions
Preferred: Experience working with both buy-side and sell-side programmatic teams

Core Competencies

Demonstrates expertise in programmatic advertising campaign management, including optimization and troubleshooting across various DSPs. Proficient in data analysis and reporting to enhance campaign performance and media efficiency.