Senior Consumer Communications Manager (DACH & CEE)

Requirements

• 10+ years of comprehensive communications experience, either in a PR agency or an in-house communications team. Previous experience in high-performing international organizations within entertainment, tech, or travel sectors is a plus
• Bachelor’s Degree, german native speaker, fluent in English with excellent writing and verbal communications skills
• Proven track record of developing and executing creative consumer communications initiatives that generate positive earned media coverage, widespread awareness, and brand buzz
• Strong awareness of pop culture and the ability to craft ideas that drive editorial media coverage and social engagement, tailoring communications efforts to resonate with diverse audiences
• Ability to create a strong editorial plan that ensure a constant media drumbeat combining global stories and local stories
• Skilled at originating, project managing, and delivering complex, proactive press projects, ranging from research/data-driven stories and campaigns to press events, press trips, and celebrity/influencer engagements
• Adept at collaborating with multi-functional teams in a matrix organization
• Confident in leading meetings with external partners, senior stakeholders and media contacts
• Experience in working with celebrities
• Passionate about Airbnb and the mission of the company
• Proficiency in agency management, including briefing, budget and impact analysis
• Comfortable working in a fast-paced environment and adapting flexibly to change

What the job involves

• We are hiring a Senior Consumer Communications Manager to tell the Airbnb story in Germany
• This role is responsible for delivering large-scale consumer-facing campaigns while ensuring a regular press-office drumbeat of stories and news aimed at driving awareness and consideration of Airbnb across the country
• The successful candidate will collaborate closely with cross-functional partners to ensure Airbnb remains a key player in consumer-facing media
• They will also support the company’s reputation by sharing our story with a diverse audience of journalists, influencers, and community members
• We’re seeking a creative communications professional with a proven track record of developing and executing consumer communications initiatives that generate widespread awareness and brand buzz
• The ideal candidate has a deep understanding of popular culture, a passion for storytelling, and thrives in an entrepreneurial environment, managing multiple projects and priorities effectively
• The role is based in Germany and reports to the Communications Lead, DACH & CEE
• Translate global communications priorities into locally nuanced ideas that support Airbnb’s key business objectives in the local market
• Identify proactive press opportunities and drive national/global announcements, in support of consumer and product goals
• Develop campaigns or programs that resonate with Italian audiences to help drive demand for Airbnb, involving key partners, celebrities, influencers or opinion leaders in Germany
• Handle incoming media inquiries, leveraging tools such as data, industry research, and host & guest stories to support Airbnb's community and brand
• Collaborate with local, regional, and global Communications team members, as well as key cross‑functional business stakeholders, to ensure a coordinated and strategic approach to communications initiatives
• Liaise with our host & guest community over media opportunities
• Develop written materials (press releases, blog posts, story pitches, Q&A, briefs, messaging guidelines, presentations etc.)
• Develop and manage relationships with key reporters and celebrities/ influencers across Italy
• Help manage a local agency and ensure key processes are adhered to, including campaign project management, coverage reporting, press office calendar management and the localization of key global press materials